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Learn moreJan 2021
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One of the main reasons for the very negative growth recorded in sales of designer apparel and footwear during 2020 was the government-mandated closure of all non-essential retail outlets for an extended period during the quarantine lockdown that was enacted nationwide during the early stages of the COVID-19 pandemic. These store closures led to strong sales declines being registered in all categories of designer apparel and footwear, with all of the major brands in the category reporting huge losses over the course of the year as a result.
The strict adherence to the principles of social distancing that emerged in Indonesia in response to the COVID-19 pandemic undermined demand for designer apparel and footwear during 2020. Among the major factors that had a detrimental influence on category sales was the cancellation of all fashion shows and related industry events for much of the year, a situation which reduced consumer exposure to new styles and new collections.
As mentioned above, the unavailability of store-based retailing was one of the major factors piling pressure on sales of designer apparel and footwear during 2020. In response to this, a major shift towards online channels was seen during the year, with social media becoming a much more important forum for the marketing of these products, while the sale of designer apparel and footwear shifted towards e-commerce.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Designer Apparel and Footwear (Ready-to-Wear) in Indonesia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.