Designer Apparel and Footwear (Ready-To-Wear) in Indonesia

PROSPECTS

Luxury streetwear styles influence sales of designer apparel and footwear (ready-to-wear) in Indonesia

Luxury streetwear styles that are in demand globally also affected the landscape of Indonesian designer apparel and footwear (ready-to-wear) in 2018. Long-standing brands such as Gucci, Balenciaga and Louis Vuitton continued to launch new products, such as Balenciaga Speed Trainer.

Positive outlook for sales, despite slowing growth towards the end of the review period

Designer apparel and footwear (ready-to-wear) performed well in 2018, with men’s designer apparel, women’s designer apparel, and designer clothing accessories and hosiery all posting strong performances. Designer footwear also performed well.

Stronger currency to lead to more-affordable products

Designer apparel and footwear (ready-to-wear) is expected to continue to perform well over the forecast period, alongside improving economic conditions. A government regulation that cut import taxes for luxury products is also one of the major growth drivers for designer apparel and footwear.

COMPETITIVE LANDSCAPE

Gucci leads designer apparel and footwear (ready-to-wear)

The leading brand within designer apparel and footwear (ready-to-wear) in Indonesia in 2017 was Gucci. The brand is popular due to offering affordable prices, especially for the first-time buyer but also for the middle classes.

International brands continue to dominate

Sales of designer apparel and footwear (ready-to-wear) are dominated by leading international luxury brands such as Gucci, Louis Vuitton, Hermès and Prada. Indonesians perceive international brands as being of a higher quality compared to domestic brands.

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