One of the main reasons for the very negative growth recorded in sales of designer apparel and footwear during 2020 was the government-mandated nationwide closure of all non-essential retail outlets for an extended period during the early stages of the COVID-19 pandemic. These store closures led to strong sales declines in all categories of designer apparel and footwear, with all major brands in the category reporting huge losses over the course of the year.
The strict social distancing measures that emerged in Indonesia in response to the COVID-19 pandemic have strongly undermined demand for designer apparel and footwear. The principles of home seclusion and the restrictions placed on socialising outside of the home discouraged people from buying apparel and footwear.
In response to the lack of opportunity for in-store retailing in 2020, designer apparel and footwear retailers made a major shift towards online channels. Social media became a much more important forum for the marketing of these products and served as a conduit for online sales.
One of the major trends that is expected to emerge in the aftermath of the COVID-19 pandemic is a far greater demand for casual attire and clothing that is more suitable for at-home wear. The early stages of the forecast period are therefore expected to see the category’s leading brands focus more on garments that prioritise comfort and durability, although style and trendiness are still expected to remain important aspects of the offer of designer apparel and footwear brands.
Many Indonesians discovered the benefits of e-commerce during the first year of the pandemic as COVID-19 strongly restricted their opportunities to shop in-store. While e-commerce has traditionally struggled to attract consumers looking for designer apparel and footwear due to the inability of consumers to gain first-hand experience of garments and try them on before committing to a purchase, new technologies are expected to emerge that will make e-commerce a more attractive retail channel.
The inability of designer apparel and footwear brands to showcase their new collections at high profile industry events presented major challenges for category players during the pandemic. As such, the return to fashion shows and industry showcase events during the forecast period is expected to be a major factor in the growth that is slated for designer apparel and footwear.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.
See All of Our DefinitionsThis report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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