In 2020, designer apparel and footwear (ready-to-wear) was negatively impacted by the outbreak of COVID-19, with retail current value sales slumping by close to a third. Even if the disposable incomes of many local consumers were not directly affected by pandemic restrictions, the uncertainty it engendered led many of them postpone non-essential purchases, such as designer apparel and footwear (ready-to-wear).
Designer childrenswear and children’s designer footwear remained the top performers in designer apparel and footwear (ready to wear) during 2021. This is because during relatively hard times, local consumers tend to cut back on spending for themselves than on spending on their children, particularly as children need new clothes more regularly as they grow.
Designer apparel and footwear (ready to wear) continued to be led by domestic iconic luxury brands, such as Armani, Gucci, Dolce & Gabbana, Moschino and Moncler. These brands (particularly Gucci) tend to be particularly popular with international tourists and thus suffered disproportionately from a dearth of international visitors to the country during 2020 and 2021.
The recovery in demand for designer apparel and footwear (ready to wear) will accelerate during the early part of the forecast period. However, in constant 2021 prices, retail value sales will not exceed their 2019 peak until 2025.
The competitive landscape of designer apparel and footwear (ready to wear) is expected to become more concentrated over the forecast period. Financial stress arising from the economic shock of the pandemic will be the main driver of this.
Designer childrenswear is expected to be the subject of growing interest by designer apparel and footwear brands during the forecast period, as it proved to be more resistant during the pandemic, benefiting from the popularity of the ‘mini me’ trend. A growing number of brands are extending their collections to include childrenswear, including Elie Saab, which launched its first childrenswear line in 2021.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.See All of Our Definitions
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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