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Learn moreFeb 2021
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Demand for designer apparel and footwear (ready-to-wear) in 2020 was negatively affected by the pandemic and related lockdown measures enforced by the Malaysian government. Since an important consumer base for designer apparel and footwear (ready-to-wear) is international tourists, the drop in international tourist arrivals due to border closures lasting throughout 2020 significantly lowered demand for many brands.
Once outlets were allowed to reopen in May 2020, many players engaged in promotional strategies to encourage sales. Price discounts dominated as the primary promotional strategy in 2020, with many designer apparel and footwear (ready-to-wear) brands engaging in this strategy.
Having a well-established online presence became essential in 2020 amidst the pandemic. As a result, players such as Giorgio Armani launched official online stores.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Designer Apparel and Footwear (Ready-to-Wear) in Malaysia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.