Demand for designer apparel and footwear (ready-to-wear) in 2020 was negatively affected by the pandemic and related lockdown measures enforced by the Malaysian government. With international tourists being an important consumer base for designer apparel and footwear (ready-to-wear), the drop in international tourist arrivals due to border closures lasting throughout 2020 significantly lowered demand for many brands.
An increasing number of designer apparel and footwear brands focused on the launch of athleisure ranges in 2021. These targeted millennial luxury shoppers and the emerging athleisure style trend, which was particularly strong after the easing of lockdown, with people increasingly demanding more comfortable leisure and casual style clothing in their everyday lives.
Brands continue to engage in collaborations with each other in order to boost their presence and attract more consumers. For instance, Bape and Coach made a comeback in Malaysia in July 2021 from the years prior to the pandemic in response to popular demand.
The recovery of designer apparel and footwear (ready-to-wear) in Malaysia will begin in 2022, as it is set to return to positive growth. However, it may take some time to return to 2019 current retail value levels, possibly until 2023.
In Malaysia, international luxury fashion houses such as Hermès International, Kering, Burberry Group, LVMH Moët Hennessy Louis Vuitton, and PVH Corp continue to lead designer apparel and footwear (ready-to-wear). However, having a well-established online presence became essential during the pandemic with players such as Giorgio Armani launching its official e-commerce stores.
An increasing number of players, especially in designer footwear, will focus on developing sustainable footwear ranges. Existing examples include Salvatore Ferragamo which at its Sustainable Thinking exhibition featured Rainbow Future Sandals, made out of veritable wood and organic crocheted cotton.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.
See All of Our DefinitionsThis report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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