In 2018, many designer apparel and footwear players in Malaysia continued to focus on improving the shopping experience for consumers by refurbishing their outlets, while entry-level brands such as Tory Burch and Michael Kors sought to capture consumer interest through the introduction of new concepts. For instance, Michael Kors celebrated the brand’s Runway 2020 programme by overhauling its store in the Suria KLCC shopping mall, adding a runway-inspired concept.
The athleisure trend continued to gain ground in designer apparel and footwear in Malaysia in 2018. Designer apparel and footwear players actively promoted the athleisure trend as it is serving to attract consumers from different social classes.
International luxury fashion houses such as PVH Corp, LVMH, Prada, Kering and Ralph Lauren continued to lead designer apparel and footwear in 2017. These players sought to maintain their positions and reputations by opening new outlets and refurbishing existing stores so as to provide luxury consumers with an exclusive shopping experience.
Standalone monobrand stores continued to dominate sales of designer apparel and footwear in 2018. Consumers with strong purchasing power usually live in urban areas with good access to premium shopping districts in the Klang Valley.
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Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Malaysia with research from Euromonitor's team of in-country analysts.
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