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Country Report

Designer Apparel and Footwear (Ready-to-Wear) in

Designer Apparel and Footwear (Ready-To-Wear) in Mexico

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales grow on the back of middle-class access to luxury goods

For years, affluent Mexicans took shopping trips to the US with clothing one of the main items on the list but, as the presence of brands increases in Mexico at competitive prices, local luxury apparel and footwear shopping grew. End-of-season promotions and internet sales gave the middle-class group access to luxury clothing and footwear at affordable prices.

Local purchases continue to grow

After the 2016 Mexican peso devaluation, consumers shifted from shopping trips to the US to purchasing in Mexico as there were no longer savings in buying in the US. Key designer brands along with new alternatives emerging in the country, compete for the attention of a more knowledgeable consumer demanding quality, design and exclusivity.

Managing influencers will become an essential part of the media strategy

Operators of luxury brands turn to influencers to reach consumers; they will invest far more in social media than in previous years. Typically, influencers are people with one or more forms of social media (Instagram, YouTube channel, Facebook page, blog etc) that gained at least 10,000 followers for whom their ideas and reviews become a point of reference.

COMPETITIVE LANDSCAPE

Mexicans traditionally prefer well-known brands

Regarding purchase frequency, Ralph Lauren heads the list followed by Hugo Boss and Giorgio Armani. With regard to footwear, at least half of Mexican luxury consumers prefer Gucci and Louis Vuitton.

Famous clothing lines bet on Mexico

Giorgio Armani launched in conjunction with Sportmex its new activewear line, EA7 Emporio Armani, designed with the latest technology. The store, located in Via Santa Fe, is the first EA7 boutique in America.

Luxury brand producers pursue corporate responsibility

Ermenegildo Zegna will teach tailoring and sewing techniques to indigenous Mexican women to create a series of products. The company wants to combine its talent with the brand's style to create skirts, blouses and trousers, among other items.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Mexico?
What are the major brands in Mexico?
How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Designer Apparel and Footwear (Ready-To-Wear) in Mexico - Category analysis

HEADLINES

PROSPECTS

Sales grow on the back of middle-class access to luxury goods

Local purchases continue to grow

Managing influencers will become an essential part of the media strategy

COMPETITIVE LANDSCAPE

Mexicans traditionally prefer well-known brands

Famous clothing lines bet on Mexico

Luxury brand producers pursue corporate responsibility

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022

Luxury Goods in Mexico - Industry Overview

EXECUTIVE SUMMARY

Mexico represents an attractive market for luxury goods manufacturers

Luxury consumer base continues to grow

Key iconic brands maintain a solid performance

Luxury players strengthen their brands’ retail presence in Mexico

Experiential luxury goods will continue to drive growth

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Designer Apparel and Footwear (Ready-To-Wear) in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales grow on the back of middle-class access to luxury goods

Local purchases continue to grow

Managing influencers will become an essential part of the media strategy

COMPETITIVE LANDSCAPE

Mexicans traditionally prefer well-known brands

Famous clothing lines bet on Mexico

Luxury brand producers pursue corporate responsibility

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Designer Apparel and Footwear (Ready-To-Wear) in Mexico - Category analysis

HEADLINES

PROSPECTS

Sales grow on the back of middle-class access to luxury goods

Local purchases continue to grow

Managing influencers will become an essential part of the media strategy

COMPETITIVE LANDSCAPE

Mexicans traditionally prefer well-known brands

Famous clothing lines bet on Mexico

Luxury brand producers pursue corporate responsibility

CATEGORY DATA

Luxury Goods in Mexico - Industry Overview

EXECUTIVE SUMMARY

Mexico represents an attractive market for luxury goods manufacturers

Luxury consumer base continues to grow

Key iconic brands maintain a solid performance

Luxury players strengthen their brands’ retail presence in Mexico

Experiential luxury goods will continue to drive growth

MARKET INDICATORS

MARKET DATA

SOURCES

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