With non-essential brick-and-mortar stores closing in 2020 as part of measures introduced to limit the spread of COVID-19 (many of these stores were forced to close from the end of March to around July, depending on the location with some able to reopen at the end of June, while others had to wait until August), most boutiques and mixed retailers started to operate their outlets as local distribution centres for e-commerce sales as they rapidly responded to the dramatic expansion of online sales. Many consumers looking to purchase designer apparel and footwear (ready-to-wear) products had little option but to turn to e-commerce sites for their shopping.
Despite the rapid expansion of e-commerce, mixed retailers and brand-owned boutiques remain the most important channels in designer apparel and footwear (ready-to-wear) in the Mexican market. Shoppers for these goods like to inspect and try on products prior to purchasing and receive advice from qualified sales staff in physical retail outlets.
With people confined to their homes and being forced to turn to online resources for a wide range of everyday purposes ranging across socialising, entertainment, work and study, as well as shopping, designer apparel and footwear (ready-to-wear) players have increasingly turned to digital tools to continue to engage with consumers during the COVID-19 crisis. In 2020, for example, Mercedes-Benz Fashion Week was cancelled as a physical event and instead became a virtual occasion broadcast on YouTube, while Hugo Boss launched its new online store with a Ribbon Cut Digital Party, in which brand managers and influencers were connected through a video call.
Designer apparel and footwear (ready-to-wear) is expected to continue to see double-digit current value growth in both 2022 and 2023, though it is only set to reach pre-pandemic levels of sales in the latter year. Physical stores are expected to remain the main distribution channels in the category thanks to consumers’ desire to experience products first-hand and try them on prior to purchase.
Informal styles and athleisure designed for comfortable wear at home are likely to register stronger performances than more formal attire going forward, given the increasing role of the home as a hub for a wide range of activities and the reluctance of many consumers to attend large social gatherings. Following on from the experiences of the COVID-19 crisis and the successful implementation of remote working and digital conferencing, many companies are also migrating to more flexible working schedules for their employees, not requiring people to attend the office every day or reducing physical meetings.
Retailers will need to focus on providing safe environments for their consumers if they are to attract them back to their outlets. In 2021, department stores are still not allowing consumers to try on apparel or footwear due to COVID-19 regulations in place with the aim of reducing the risk of viral transmission.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.See All of Our Definitions
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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