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Learn moreJan 2021
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Mixed retailers and brand-owned boutiques hold the lion’s share of sales of designer apparel and footwear (ready-to-wear) in Mexico. Shoppers for these goods like to inspect and try on products prior to purchasing and receive advice from qualified sales staff in these outlets.
The use of digital tools increased during the pandemic in Mexico as players sought to continue to engage with their customers despite the restrictions on physical meetings and events. The Mercedes-Benz Fashion Week, for example was cancelled as a physical event and instead became a virtual occasion broadcast on YouTube, while Hugo Boss launched its new online store with a Ribbon Cut Digital Party, in which brand managers and influencers were connected through a video call.
After the severe impacts on sales during the height of the COVID-19 epidemic, designer apparel and footwear (ready-to-wear) is likely to have witnessed a slow recovery over the remainder of 2020. Although most physical retailers were operating again by August, any rush to purchase the latest collections is clearly being hampered by the ongoing social distancing restrictions and consumer caution around contact with other shoppers and trying on products in a retail environment.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Designer Apparel and Footwear (Ready-to-Wear) in Mexico market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.