Designer Apparel and Footwear (Ready-To-Wear) in Poland

PROSPECTS

Category growth driven by an increase in the number of affluent Poles

Polish society has been getting wealthier every year thanks to the robust growth of the country’s economy and rising disposable incomes. An additional driver of sales is the fact that Poles remain aspirational consumers, seeking to highlight their success in life by acquiring premium and luxury goods.

Rising demand for apparel from small local designers

Today’s consumers, when shopping for clothes, are looking for things which were never considered important a few years ago. Young Poles in particular want to emphasise their individuality and personal style.

Bright outlook for designer apparel and footwear

Designer apparel and footwear in Poland is expected to continue to perform well over the forecast period. Economic forecasts for the Polish economy are optimistic, which should lead to a further increase in the number of potential buyers.

COMPETITIVE LANDSCAPE

Kering remains the clear category leader

Kering remained the clear leader in designer apparel and footwear in 2017 thanks to a portfolio of brands which includes Yves Saint Laurent and Gucci. Ranked second was PVH Corp (Karl Lagerfeld, Calvin Klein), followed by Paradise Group (Ermenegildo Zegna, Burberry) and PartnersPol Group (Giorgio Armani, Versace).

International players remain dominant

Designer apparel and footwear in Poland continued to be dominated by foreign companies in 2017. This is due to the fact that they offer very high quality goods and a high level of exclusivity.

The internet is driving interest in luxury brands

The internet continued to drive trends in 2018, including those related to designer apparel and footwear. Numerous fashion forums, social media platforms and specialist blogs seek to outdo each other in promoting various trends and informing consumers of the latest fashions.

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