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Country Report

Designer Apparel and Footwear (Ready-to-Wear) in

Designer Apparel and Footwear (Ready-To-Wear) in Poland

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising numbers of wealthy individuals boost category sales

Poland has been one of the stronger economies in the EU, growing by around 3.5% each year on average since the global economic crisis.

Trend towards fewer purchases of higher-quality items

Despite the widespread availability of affordable clothing in the market, consumers are opting to buy fewer, high-quality, designer pieces, with this trend being particularly apparent among young executives, employed in large corporations, who are keen to wear designer apparel as a way of making a good impression among their peers and of displaying status.

Positive category growth expected due to predicted positive economic forecast

The Polish economy is set to register GDP growth of 3.6% in 2017, driven by steady gains in private final consumption and public investment.

COMPETITIVE LANDSCAPE

Industry players adopt a variety of distribution methods for their luxury brands

The most coveted brands in the highly fragmented designer apparel and footwear category are well known, widely available but not necessarily the most expensive, such as Michael Kors and True Religion. Moreover, industry players adopt a variety of strategies for their luxury goods, some of which is seen in the distribution channels they use.

Increasing competition characterises the category

Further category development will be associated with intensifying competition with more luxury brands entering the market, all competing for the attention of a growing but still somewhat limited consumer base. As a result, some brands may have to withdraw from the market entirely.

Development of internet retailing in a multichannel approach

Towards the end of the review period, more luxury designer apparel and footwear players adopted a multichannel approach, often using the internet to showcase, if not retail, their brands. The reluctance to retail via the internet among some brand owners stems from a desire to protect the exclusivity of their brands but also because consumers enjoy the experience of going into a shop, being waited on and trying on designer clothing and footwear.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Poland?
What are the major brands in Poland?
How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Designer Apparel and Footwear (Ready-To-Wear) in Poland - Category analysis

HEADLINES

PROSPECTS

Rising numbers of wealthy individuals boost category sales

Trend towards fewer purchases of higher-quality items

Positive category growth expected due to predicted positive economic forecast

COMPETITIVE LANDSCAPE

Industry players adopt a variety of distribution methods for their luxury brands

Increasing competition characterises the category

Development of internet retailing in a multichannel approach

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods on the rise

Ongoing growth march for luxury goods in 2017

Global brands are synonymous with luxury and predominate in the Polish market

Growing trend in internet channel, particularly as a tool to engage directly with wealthy consumers

Luxury goods market set to see more competition over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Designer Apparel and Footwear (Ready-To-Wear) in Poland

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Executive Summary

New Report Guarantee

PROSPECTS

Rising numbers of wealthy individuals boost category sales

Trend towards fewer purchases of higher-quality items

Positive category growth expected due to predicted positive economic forecast

COMPETITIVE LANDSCAPE

Industry players adopt a variety of distribution methods for their luxury brands

Increasing competition characterises the category

Development of internet retailing in a multichannel approach

Overview

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Table of Contents

Designer Apparel and Footwear (Ready-To-Wear) in Poland - Category analysis

HEADLINES

PROSPECTS

Rising numbers of wealthy individuals boost category sales

Trend towards fewer purchases of higher-quality items

Positive category growth expected due to predicted positive economic forecast

COMPETITIVE LANDSCAPE

Industry players adopt a variety of distribution methods for their luxury brands

Increasing competition characterises the category

Development of internet retailing in a multichannel approach

CATEGORY DATA

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods on the rise

Ongoing growth march for luxury goods in 2017

Global brands are synonymous with luxury and predominate in the Polish market

Growing trend in internet channel, particularly as a tool to engage directly with wealthy consumers

Luxury goods market set to see more competition over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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