2021 is expected to register a recovery in designer apparel and footwear (ready-to-wear) in 2021. Consumers crave a return to normalcy, so as soon as the opportunity arises, they flock back to shopping malls and clothing boutiques.
Kering SA is the leading player in a highly fragmented market, with its brands, Yves Saint Lauren and Gucci. In second position is Paradise Group Sp (Burberry), followed by Hugo Boss, which overtook Chanel in 2020.
While growth in designer apparel and footwear (ready-to-wear) had been growing before the pandemic, COVID-19 give it a fuel injection. The pandemic has increased the online consumer base and they are expected to persist with online buying.
Designer apparel and footwear (ready-to-wear) will register moderate constant value growth over the forecast period. Polish people like to look well and also believe that wearing designer apparel or footwear helps to strengthen their social status.
Consumers are increasingly looking for quality and shunning fast fashion as sustainability concerns move higher up on the agenda. The pandemic also further exposed the vulnerabilities of the fast fashion supply chain and the maltreatment of many workers and this should have a positive effective on designer apparel over the forecast period.
Overall, access to the most luxurious brands within designer apparel and footwear (ready-to-wear) in Poland remains fairly limited, encouraging wealthy, well-travelled Poles to purchase these products in the fashion capitals of the world, such as Paris or Milan. However, the increasing wealth of consumers in Poland is encouraging the largest players to invest in the country, as they begin to recognise the strong growth potential that Poland offers.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.See All of Our Definitions
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