Designer Apparel and Footwear (Ready-To-Wear) in Romania

PROSPECTS

Overview of designer apparel and footwear in Romania

Designer apparel and footwear (ready-to-wear) in Romania experienced a period of decline during the economic crisis, but it started to recover and in the long term, may even witness a visible increase. For many years, luxury brands ignored the potential of Romania, focusing on Russia and other Central European countries.

Modest but fashionable

Although it is considered to be one of the poorest countries in the EU, designer apparel and footwear (ready-to-wear) in Romania is growing yearly due to the appetite of Romanians for shopping. 2018 was generally positive amid growing consumer spending.

Internet retailing grows strongly

Internet retailing of designer apparel and footwear in Romania grew over the review period. Many Romanians state they do not have the time or patience to shop in physical stores, while others state that prices are lower when brands are purchased through the internet.

COMPETITIVE LANDSCAPE

Luxury brands for a selected audience

Romanian designer apparel and footwear (ready-to-wear), performed better in 2017 and 2018 but companies do not enjoy the same rhythm of growth as in Western Europe. Romanians do not benefit from the same purchasing power compared to other countries.

Room for further development

Romanian consumers like to spend money on apparel and footwear. Attracted by Western fashion, they behave as if they have the salaries of the Germans or the French.

Well-known brands suffer from counterfeiting

Counterfeit designer apparel and footwear produces billions of euros globally. According to trade press, Romania is among the top markets of these merchants.

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