The most immediate impact on sales of designer apparel and footwear (ready-to-wear) in 2020 has been the shutdown of all non-essential retail between March and May. Retailers of these products are typically based in urban shopping centres in Romania, and all of these outlets were shuttered.
Romania is set to see a severe economic contraction as a result of the pandemic in 2020, although its solid macroeconomic performance prior to 2020 leaves it better positioned than most to rebuild in 2021. Nonetheless, sales of designer apparel and footwear (ready-to-wear) are set to see the rise in unemployment rate and a drop in disposable income hit values.
A less direct effect of the pandemic is the shutdown of much of the country’s social life, either with the shuttering of foodservice and entertainment venues, or the ban on social gatherings such as weddings or baptisms that remains in place at the end of 2020. This has reduced the number of occasions when consumers might look to buy a new outfit; in lockdown, there has simply been less need to shop for designer apparel and footwear (ready-to-wear).
It is worth noting that designer childrenswear is forecast to see the strongest growth in current value terms over the forecast period, albeit from a lower base than men's designer apparel, or women's designer apparel, the largest part of the category. This suggests that the top end of the market is set to see the strongest growth in demand going forward.
The shutdown of physical stores between March and May, their staggered reopening and the inconvenience of wearing a mask and social distancing while shopping took a toll on sales of designer apparel and footwear (ready-to-wear) in Romania in 2020. As a result, many consumers started to shop online, and e-commerce has seen its share of distribution in value terms more than double over the year.
Designer apparel and footwear is especially susceptible to counterfeiting. Romania has historically been plagued by widely available counterfeits, which are not only sold at open-air markets and kiosks, but also in more formal retail outlets including shopping centres.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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