The sales of luxury apparel and footwear have not been affected by the low tourist numbers during the pandemic. Unlike other western countries, the main consumers of designer apparel and footwear (ready-to-wear) in Romania are affluent locals.
E-commerce has one of the highest shares in designer apparel and footwear (ready-to-wear), due to the popularity that online retailers have among Romanian consumers. In 2021, the channel continues to grow, despite stores being open throughout the year.
Sales growth over the review period was driven especially by Romania’s growing aspirational middle classes, rather than the long-term affluent - it is these consumers that have been hit by the economic effects of the pandemic. In addition, the lingering uncertainty of how the crisis will resolve itself has greatly weakened consumer confidence.
E-commerce is set to be a significant driver of value sales in designer apparel and footwear (ready-to-wear) over the forecast period, with younger affluent millennials (who comprise around half of all personal luxury consumers in Romania), happy to make the switch online. These consumers are also far more responsive to online influencers, and far quicker to adopt new clothing trends.
Over the forecast period, designer apparel and footwear (ready-to-wear) will continue to see robust value sales growth with special interest in local producers and brands. Many consumers are keen to support local businesses and jobs, especially since the pandemic.
It is worth noting that, whilst women’s designer apparel is expected to see the greatest value growth over the forecast period, designer childrenswear is not far behind, though it will be growing from a lower base. This suggests that the top end of the category is set to see the strongest demand going forward.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.See All of Our Definitions
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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