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Designer Apparel and Footwear (Ready-to-Wear) in
Singapore

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Designer apparel and footwear sees recovery

After the downturn seen between 2015 and 2017 due to slow economic growth, designer apparel and footwear (ready-to-wear) has seen a recovery in 2018 thanks to increased spending by affluent Chinese consumers. Growth has also benefited the Singapore Tourism Board and Economic Development Board’s campaign “Passion Made Possible”.

Improving in-store experiences

Designer apparel and footwear (ready-to-wear) is also benefiting from investments by key players in bringing experiential luxury to their stores to help boost sales and build brand loyalty. Ralph Lauren Polo, for example, opened its first Polo flagship store in Shaw Center in 2017 with it offering a wide range of Polo shirts, shoes, accessories and leather goods spread across 8,246 square feet.

Pop-ups on the rise

Pop-up stores have become an increasingly common feature of Singapore’s retail landscape with designer brands using these temporary outlets to promote new collections and generate interest and excitement. For example, Designer Collective by MAH is a quarterly pop-up event that showcases both local and international brands with food and drinks also available from this pop-up to help engage with consumers.

COMPETITIVE LANDSCAPE
Burberry maintains the leading position

Despite seeing a decline in current value terms, Burberry retained the leading position in designer apparel and footwear (ready-to-wear) in 2017. After a difficult couple of years towards the end of the review period Burberry is focused on developing its digital marketing, e-commerce and pricing as it looks to recover.

Highly fragmented category

As a shopping hub in Asia Pacific, Singapore attracts many luxury brands looking to invest in new stores, store displays and marketing campaigns. The tight competition has led to the fragmented nature of designer apparel and footwear (ready-to-wear) with no brand holding a value share greater than 4% as of 2017.

Ralph Lauren sees growth while other players struggle

A large number of the leading brands in designer apparel and footwear (ready-to-wear) witnessed a decline in current value terms in 2017 due to the economic slowdown seen in Singapore and the region in general. However, one leading player which did record growth was Ralph Lauren (Singapore) Pte Ltd.

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Designer Apparel and Footwear (Ready-To-Wear) in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Singapore?
  • What are the major brands in Singapore?
  • How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Designer Apparel and Footwear (Ready-To-Wear) in Singapore - Category analysis

HEADLINES

PROSPECTS

Designer apparel and footwear sees recovery
Improving in-store experiences
Pop-ups on the rise

COMPETITIVE LANDSCAPE

Burberry maintains the leading position
Highly fragmented category
Ralph Lauren sees growth while other players struggle

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Luxury Goods in Singapore - Industry Overview

EXECUTIVE SUMMARY

Experiential and personal luxury grow moderately; luxury cars decline
Singapore put on the global map via milestone events
Personal luxury highly fragmented while Marina Bay Sands rules the hotel market
Store-based retailing remains dominant, but internet retailing sees rapid growth
Threat lies in US trade conflict; tourism push to promote luxury shopping

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 17 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources