Executive Summary

Feb 2019
PROSPECTS
Challenging economic environment restricts growth

International luxury brands often use Sandton City as their first foray into Africa, as it is regarded as a luxury shopping hub and has a well-established retail infrastructure. High net worth individuals from countries including Nigeria, Angola and Mozambique constitute an important client base for South African luxury retailers.

Multibrand stores retain their domination

While monobrand stores such as Prada and Jimmy Choo have opened in South Africa, it is multibrand stores with multiple luxury brands under the same roof that characterise the competitive landscape. Monobrand stores demonstrate South Africa’s potential as a luxury shopping destination, where international brands are willing to invest.

Growth in the middle class balances domestic and international expenditure

Domestic spending on designer apparel and footwear (ready-to-wear) has equalled that of international consumers. South Africans are highly aspirational: young upper-middle-income professionals seek well-known international luxury brands as a symbol of their social and economic status.

COMPETITIVE LANDSCAPE
Surtee Group remains outright leader

Designer apparel and footwear (ready-to-wear) in South Africa is highly fragmented. However, Surtee Group is well known, often being the partner of choice for luxury brands to introduce their products in Africa.

Internet retailing still in its infancy

No individual luxury brands have local websites, although they do have international ones. However, locals cannot shop from international websites, which are primarily used to view prices and collections.

Online retailers cannot replicate in-store experience and service

There are multiple reasons for the slow penetration of internet retailing in luxury goods in South Africa. Shopping in physical stores is considered part of the luxury goods purchasing experience.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in South Africa?
  • What are the major brands in South Africa?
  • How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Designer Apparel and Footwear (Ready-To-Wear) in South Africa - Category analysis

HEADLINES

PROSPECTS

Challenging economic environment restricts growth
Multibrand stores retain their domination
Growth in the middle class balances domestic and international expenditure

COMPETITIVE LANDSCAPE

Surtee Group remains outright leader
Internet retailing still in its infancy
Online retailers cannot replicate in-store experience and service

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

Changing market due to macroeconomic conditions and evolving consumer base
Market experiences growth but ongoing decline in dynamism
Luxury goods market remains small in South Africa, with scope for further growth
Multibrand stores remain the main distribution channel
Positive prospects for changing luxury goods market

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources