The demand for designer apparel and footwear improved in 2018. However, consumers continued to be cautious and price sensitive, although the Swiss economy shows signs of recovery and the unemployment rate is decreasing.
Internet retailing is increasing its share in designer apparel and footwear sales. However, the bulk of the share remains in the hands of non-grocery specialists, including mono label outlets, which are still the channel of choice for luxury consumers, due to their attractive service structure.
In 2017, Chloé International led overall designer apparel and footwear (ready-to-wear), due to the appeal the Chloé brand has amongst a young audience. Hugo Boss ranked second due to the high popularity it enjoys in Switzerland.
Many luxury brands have launched apps to engage younger generations. The “Chanel Fashion app”, which is available on app stores to showcase its new fashion collections, is a good example.
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Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Switzerland with research from Euromonitor's team of in-country analysts.
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