Executive Summary

Feb 2019
PROSPECTS
Consumer demand is driven by frequent promotions

The demand for designer apparel and footwear improved in 2018. However, consumers continued to be cautious and price sensitive, although the Swiss economy shows signs of recovery and the unemployment rate is decreasing.

Internet retailing continues to grow steadily

Internet retailing is increasing its share in designer apparel and footwear sales. However, the bulk of the share remains in the hands of non-grocery specialists, including mono label outlets, which are still the channel of choice for luxury consumers, due to their attractive service structure.

COMPETITIVE LANDSCAPE
Millennials are target consumers

In 2017, Chloé International led overall designer apparel and footwear (ready-to-wear), due to the appeal the Chloé brand has amongst a young audience. Hugo Boss ranked second due to the high popularity it enjoys in Switzerland.

Online stores and apps are changing distribution of luxury brands

Many luxury brands have launched apps to engage younger generations. The “Chanel Fashion app”, which is available on app stores to showcase its new fashion collections, is a good example.

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Designer Apparel and Footwear (Ready-To-Wear) in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Switzerland?
  • What are the major brands in Switzerland?
  • How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Designer Apparel and Footwear (Ready-To-Wear) in Switzerland - Category analysis

HEADLINES

PROSPECTS

Consumer demand is driven by frequent promotions
Internet retailing continues to grow steadily

COMPETITIVE LANDSCAPE

Millennials are target consumers
Online stores and apps are changing distribution of luxury brands

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Luxury Goods in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods registers unstable performance
Multiple categories benefit from increasing numbers of visitors
Strong presence of multinationals in luxury goods
Importance of omnichannel distribution is growing
Luxury goods expected to register marginal current value growth

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources