Designer apparel and footwear saw a significant retail current value decline in 2020 due to COVID-19, as non-essential stores were temporarily shut, and some consumers hesitated to spend due to the uncertainty. However, as pandemic restrictions eased and vaccination started to be rolled out, sales are set to see a rebound to growth in 2021 as some of the pent-up demand is released.
Pre-pandemic, designer apparel and footwear generated most sales from domestic expenditure, with the share of international spending only in the single digits. Nevertheless, the pandemic had a negative impact on spending by tourists, as tourism declined to historic values due to travel restrictions, which reduced the share of international spending even further in 2020, with this lower share set to be maintained in 2021.
E-commerce was seeing a slow but steady increase in sales and share of distribution even before the pandemic, but this growth accelerated rapidly in 2020 due to the closure of retailers, and consumers’ desire to minimise their exposure to the virus even after stores reopened. Although the share of e-commerce is set to fall slightly in 2021 as stores reopen, and as many consumers value the in-store shopping experience and the opportunity to try before they buy, it will remain far above the 2019 share as some consumers appreciate the convenience of shopping online.
Designer apparel and footwear is expected to continue its path to recovery in the forecast period, with dynamic growth set to continue in 2022, followed by slower and more stable rates of increase. A return to the pre-pandemic level of sales is expected in 2023 as workplaces reopen and socialising returns.
A minor setback was seen for the share of e-commerce in 2021, after a exceptional year in 2020. However, this distribution channel is expected to return to growth from 2022 and for the foreseeable future.
Switzerland is known worldwide for its wide offering in designer apparel and footwear. However, as the pandemic becomes more prolonged, the return of international shoppers has been delayed, therefore hampering the recovery of sales to international tourists.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.See All of Our Definitions
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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