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Country Report

Designer Apparel and Footwear (Ready-to-Wear) in

Designer Apparel and Footwear (Ready-To-Wear) in Taiwan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Split in consumption patterns as some consumers economise whilst others use the pandemic as an opportunity to buy

Designer apparel and footwear (ready-to-wear) will see a slight slowdown in current value sales in 2020 in response to the pandemic. Although Taiwan has been less negatively impacted compared to other countries, some consumers have still seen their disposable incomes reduced and have therefore been prioritising more essential products.

Top-tier brands continue seeing growth due to their affluent consumer base and refreshing innovations

Despite the pandemic, top-tier brands such as Hermès and Chanel have continued to record strong growth in 2020. The main reason for this is because designer apparel and footwear (ready-to-wear) in Taiwan is relatively stable and has therefore not been severely impacted by the COVID-19 crisis.

Players target millennial consumers whilst celebrity endorsements continue to have a minimal effect

A growing number of designer apparel and footwear (ready-to-wear) players are targeting millennial consumers, who are becoming more influential consumers and are increasingly attracted to trendy designer brands due to the growing influence from social media. Some players have also been focusing on celebrity endorsements in order to promote their brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Designer Apparel and Footwear (Ready-To-Wear) in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Split in consumption patterns as some consumers economise whilst others use the pandemic as an opportunity to buy

Top-tier brands continue seeing growth due to their affluent consumer base and refreshing innovations

Players target millennial consumers whilst celebrity endorsements continue to have a minimal effect

RECOVERY AND OPPORTUNITIES

Sustainability, functionality, personalisation, and differentiation are key to the recovery of designer apparel and footwear (ready-to-wear)

Unit prices set to increase as production costs rise as a consequence of the pandemic

Mid-tier luxury brands continue to lose customers to top-tier brands

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Designer Apparel and Footwear (Ready-To-Wear) in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Split in consumption patterns as some consumers economise whilst others use the pandemic as an opportunity to buy

Top-tier brands continue seeing growth due to their affluent consumer base and refreshing innovations

Players target millennial consumers whilst celebrity endorsements continue to have a minimal effect

Overview

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Table of Contents

Designer Apparel and Footwear (Ready-To-Wear) in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Split in consumption patterns as some consumers economise whilst others use the pandemic as an opportunity to buy

Top-tier brands continue seeing growth due to their affluent consumer base and refreshing innovations

Players target millennial consumers whilst celebrity endorsements continue to have a minimal effect

RECOVERY AND OPPORTUNITIES

Sustainability, functionality, personalisation, and differentiation are key to the recovery of designer apparel and footwear (ready-to-wear)

Unit prices set to increase as production costs rise as a consequence of the pandemic

Mid-tier luxury brands continue to lose customers to top-tier brands

CATEGORY DATA

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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