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Learn moreJan 2021
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Designer apparel and footwear (ready-to-wear) will see a slight slowdown in current value sales in 2020 in response to the pandemic. Although Taiwan has been less negatively impacted compared to other countries, some consumers have still seen their disposable incomes reduced and have therefore been prioritising more essential products.
Despite the pandemic, top-tier brands such as Hermès and Chanel have continued to record strong growth in 2020. The main reason for this is because designer apparel and footwear (ready-to-wear) in Taiwan is relatively stable and has therefore not been severely impacted by the COVID-19 crisis.
A growing number of designer apparel and footwear (ready-to-wear) players are targeting millennial consumers, who are becoming more influential consumers and are increasingly attracted to trendy designer brands due to the growing influence from social media. Some players have also been focusing on celebrity endorsements in order to promote their brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Designer Apparel and Footwear (Ready-to-Wear) in Taiwan market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.