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Country Report

Designer Apparel and Footwear (Ready-to-Wear) in

Designer Apparel and Footwear (Ready-To-Wear) in Taiwan

15 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stagnating economy set to lead to modest category growth

Designer apparel and footwear (ready-to-wear) is expected to grow at a slower pace over the forecast period compared to the previous five years. However, the ongoing modest growth will be achieved from the ongoing interest in fashion, sparked by advertisements, magazines, shopping malls and department stores.

Changing consumer demand benefits independent designers

As the younger generations experiment with different brands and develop their own favourites, independent designers are set to rise in popularity over the forecast period. As a result, their smaller and less well known brands will have to develop strategies to stimulate and retain a loyal following.

Rise in appearance-consciousness also has an impact on men

Men, and young people in general, are becoming more aware of their appearance, partly due to the rise of social media and celebrity culture. This trend not only affects women, but is increasingly having an impact on men, who also feel they should look their best at work as well as in their daily lives.

COMPETITIVE LANDSCAPE

Kering maintains its lead thanks to its classic brands

Kering continued to lead the designer apparel and footwear (ready-to-wear) category in 2017 thanks to the popularity of its leading Gucci and Yves Saint Laurent brands, both of which were introduced into Taiwan earlier than other brands, enabling them to enjoy a first-mover advantage. As a result, when considering designer apparel and footwear, consumers tend to think of these two brands before their competitors, as they have attained a “classic” status among consumers.

Understated brand choices preferred over ostentatiousness

Consumers are drawn to brand heritage and quality more than conspicuous looks when buying designer apparel and footwear (ready-to-wear). In Taiwanese society, personal style is not strong and vivid, a movement that is also reflected in consumers’ choice of apparel and footwear, with classic and understated styles preferred.

Fashion magazines appeal to specific consumer groups for designer apparel and footwear

Designer apparel and footwear (ready-to-wear) brands are mostly advertised through fashion magazines, while TV advertising is not as popular. While TV advertising reaches the general population, advertising in fashion magazines is designed to appeal to a concentrated group more interested in following fashion trends.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Designer Apparel and Footwear (Ready-To-Wear) in Taiwan - Category analysis

HEADLINES

PROSPECTS

Stagnating economy set to lead to modest category growth

Changing consumer demand benefits independent designers

Rise in appearance-consciousness also has an impact on men

COMPETITIVE LANDSCAPE

Kering maintains its lead thanks to its classic brands

Understated brand choices preferred over ostentatiousness

Fashion magazines appeal to specific consumer groups for designer apparel and footwear

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Unwavering demand for luxury goods, especially affordable luxury

Luxury consumers seek experiences from their luxury purchases

Concentrated market increasingly influenced by affordable luxury

Growth of outlet malls widens the consumer base for luxury goods in the country

Value growth to see a slowdown but remain positive

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Designer Apparel and Footwear (Ready-To-Wear) in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stagnating economy set to lead to modest category growth

Changing consumer demand benefits independent designers

Rise in appearance-consciousness also has an impact on men

COMPETITIVE LANDSCAPE

Kering maintains its lead thanks to its classic brands

Understated brand choices preferred over ostentatiousness

Fashion magazines appeal to specific consumer groups for designer apparel and footwear

Overview

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Samples (FAQs about samples):

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Table of Contents

Designer Apparel and Footwear (Ready-To-Wear) in Taiwan - Category analysis

HEADLINES

PROSPECTS

Stagnating economy set to lead to modest category growth

Changing consumer demand benefits independent designers

Rise in appearance-consciousness also has an impact on men

COMPETITIVE LANDSCAPE

Kering maintains its lead thanks to its classic brands

Understated brand choices preferred over ostentatiousness

Fashion magazines appeal to specific consumer groups for designer apparel and footwear

CATEGORY DATA

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Unwavering demand for luxury goods, especially affordable luxury

Luxury consumers seek experiences from their luxury purchases

Concentrated market increasingly influenced by affordable luxury

Growth of outlet malls widens the consumer base for luxury goods in the country

Value growth to see a slowdown but remain positive

MARKET INDICATORS

MARKET DATA

SOURCES

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