While designer apparel and footwear (ready-to-wear) is expected to see positive sales development over the forecast period, consumers’ decision-making and purchasing behaviour are becoming more sophisticated. Digitisation provides consumers with high access to various sources of information via the media before they purchase designer apparel and footwear.
Over the forecast period, designer apparel and footwear (ready-to-wear) are expected to remain popular items. As Thailand is perceived as a shopping destination, a wide product choice is provided by fashionable luxury brands.
As the demand for designer apparel and footwear (ready-to-wear) is underpinned by young, affluent consumers, brands are expected to shape their offer to serve this authenticity-seeking target audience. The growing focus on affluent millennials is reflected in the availability of a number of limited collections from brands in designer apparel and footwear (ready-to-wear).
Through a wide brand portfolio featuring Louis Vuitton, Emilio Pucci, Donna Karan, Marc Jacobs and Fendi, among others, LVMH Moët Hennessy Louis Vuitton maintained its leading position in a fragmented competitive landscape in 2017. Due to the popularity of street fashion, certain brands, such as Louis Vuitton, Marc Jacobs and Donna Karan, reap the benefits of sporty collections.
Designer apparel and footwear is mainly found in luxury shopping malls and department stores. Brands have their own flagship stores, boutiques, counters or kiosks located in these retail locations.
The competitive landscape of designer apparel and footwear (ready-to-wear) is highly fragmented. The landscape is populated by a huge number of international brands, although Club 21 (Thailand) is only key multibrand retailer in the marketplace.
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Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Thailand with research from Euromonitor's team of in-country analysts.
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