Executive Summary

Feb 2019
PROSPECTS
Prepurchase behaviour is more sophisticated

While designer apparel and footwear (ready-to-wear) is expected to see positive sales development over the forecast period, consumers’ decision-making and purchasing behaviour are becoming more sophisticated. Digitisation provides consumers with high access to various sources of information via the media before they purchase designer apparel and footwear.

Millennials represent a key target audience

Over the forecast period, designer apparel and footwear (ready-to-wear) are expected to remain popular items. As Thailand is perceived as a shopping destination, a wide product choice is provided by fashionable luxury brands.

Individualism and luxury athleisure spur the demand for limited collections

As the demand for designer apparel and footwear (ready-to-wear) is underpinned by young, affluent consumers, brands are expected to shape their offer to serve this authenticity-seeking target audience. The growing focus on affluent millennials is reflected in the availability of a number of limited collections from brands in designer apparel and footwear (ready-to-wear).

COMPETITIVE LANDSCAPE
LVMH Moët Hennessy Louis Vuitton leads designer apparel and footwear

Through a wide brand portfolio featuring Louis Vuitton, Emilio Pucci, Donna Karan, Marc Jacobs and Fendi, among others, LVMH Moët Hennessy Louis Vuitton maintained its leading position in a fragmented competitive landscape in 2017. Due to the popularity of street fashion, certain brands, such as Louis Vuitton, Marc Jacobs and Donna Karan, reap the benefits of sporty collections.

Brands and retailers cooperate to push sales

Designer apparel and footwear is mainly found in luxury shopping malls and department stores. Brands have their own flagship stores, boutiques, counters or kiosks located in these retail locations.

The competitive landscape remains highly fragmented

The competitive landscape of designer apparel and footwear (ready-to-wear) is highly fragmented. The landscape is populated by a huge number of international brands, although Club 21 (Thailand) is only key multibrand retailer in the marketplace.

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Designer Apparel and Footwear (Ready-To-Wear) in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Thailand?
  • What are the major brands in Thailand?
  • How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Designer Apparel and Footwear (Ready-To-Wear) in Thailand - Category analysis

HEADLINES

PROSPECTS

Prepurchase behaviour is more sophisticated
Millennials represent a key target audience
Individualism and luxury athleisure spur the demand for limited collections

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton leads designer apparel and footwear
Brands and retailers cooperate to push sales
The competitive landscape remains highly fragmented

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance
Tourists continue to push sales of luxury goods
Highly fragmented landscape is full of international brands
Physical store development and online retailing add colour
A challenging outlook for luxury goods

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources