Designer Apparel and Footwear (Ready-To-Wear) in the Netherlands

PROSPECTS

Most Dutch men are interested in fashion

Men’s designer apparel is expected to register healthy growth over the forecast period as Dutch men become more image-conscious and willing to adopt luxury and designer apparel. Retailers consider men in the Netherlands to be open and willing to experiment with looks, as they are traditionally less conservative and place greater importance on looking good as a sign of wellbeing.

Increased competition posed for traditional stores from outlets and the internet as consumers search for discounts

Specialist retailers will encounter fiercer competition from other channels as consumers are willing to check and compare prices across stores in order to obtain the best possible deal. Designer outlets are set to expand over the forecast period with retailers expecting a surge in visits from both local consumers and tourists visiting the Netherlands.

Children’s designer products are underdeveloped in the Netherlands

Children’s designer apparel is considered a product segment with greater potential for growth during the forecast period. Many Dutch parents do not consider purchasing designer apparel for their children, but the increased exposure and number of retailers offering such products is likely to fuel interest and demand during the forecast period.

COMPETITIVE LANDSCAPE

Fendi launches first flagship store in Amsterdam

Italian fashion label, Fendi, opened a flagship store on PC Hooftstraat in Amsterdam in July 2018. The 2-storey, 230 sq m store exhibits women’s and men’s apparel collections and accessories.

Queen Máxima – fashion and style influencer

Queen Máxima of the Netherlands is considered the most popular member of the royal family and an icon for style and fashion trends in the country. In 2018, during the annual summer photo session where the royal family pose for the press, Queen Máxima wore a denim design dress from Dutch label, Josephine & Co.

De Bijenkorf introduces Fashion Exchange

De Bijenkorf department store introduced a campaign called Fashion Exchange in 2018. Consumers can return used apparel and, in exchange, obtain a de Bijenkorf voucher for future purchases.

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