Designer apparel and footwear (ready-to-wear) recorded double-digit decline in 2020. While COVID-19 restrictions eased and stores were opened again, retailers experienced a decline in the volume of people shopping in physical stores.
Global designer brands continue to dominate designer apparel and footwear in the Netherlands, but smaller niche and domestic brands are also winning preference among consumers. Larger global designer brands continued to invest in 2020 despite the effects of COVID-19 and introduced expanded flagship or concept stores that also serve as a brand promotion platform.
Smaller designer apparel concepts also invested to expand their presence in 2020 through new store openings. The Belgian manufacturer Caroline Bliss, for instance, opened a new store in Noordeinde street in The Hague.
Sales are expected to show more positive prospects after 2021 with the availability of a vaccine. There are still, however, other factors that may impact future short-term demand recovery, including a building recession and rising unemployment fuelling sustained low consumer confidence.
The impact of store closures in early 2020 accelerated the shift towards e-commerce for designer apparel and footwear, as seen in other categories. Designer retailers and department stores encouraged their customers to visit and shop online, and there were rapid changes in consumer purchasing habits, with people aged 50 years older even becoming more used to shopping online for these products.
Dutch consumers are extremely price-sensitive and they are very eager to look across channels in order to compare offers and find the best deals. Store discounts and sales are becoming more important for designer apparel and footwear as they allow retailers to clear stock and introduce new collections.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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