Designer Apparel and Footwear (Ready-To-Wear) in the Philippines

PROSPECTS

Passion for travel boosts designer apparel and footwear (ready-to-wear)

The Philippines’ tropical climate limits the choice of apparel, especially for everyday use. Consumers typically dress according to the occasion or whether it is raining or very sunny.

Luxury retailing districts expose consumers to more global brands

With the fast development of retailing districts across the country, many middle- and high-income consumers are trying to stay away from heavily populated shopping districts in cities. Luxury brands are typically located in designated shopping malls that cater to specific consumers.

Multibrand stores facilitate the entry of designer brands

It can be difficult for luxury, especially niche, brands to penetrate the Philippines. However, the growing number of multibrand stores makes it more convenient and practical to offer luxury brands in the country.

COMPETITIVE LANDSCAPE

Heavily fragmented landscape shows desire to purchase rare items

PVH Corp led designer apparel and footwear (ready-to-wear) in 2017, although the competitive landscape remained highly fragmented. The company reached a huge number of consumers due to its consistency in terms of store numbers and a wide product portfolio.

Move towards more select retailing and online shopping

To better reach their target consumers, players are expected to move away from mass populated shopping malls to more strategic locations that cater to affluent consumers’ desires. This move is also intended to help players compete against the increasing volume of purchases made abroad, as it becomes easier for consumers to travel.

Further attention to the needs of outbound travellers

The desire to travel is still developing among Filipino consumers. Despite rising fuel prices, international flights continued to be offered at lower and promotional prices.

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