Affluent consumers are returning to upmarket stores in line with an easing of restrictions. Reduced travel frequency had meant that they were unable to leave the United Arab Emirates for holidays in Western countries as they had done pre-pandemic.
Designer apparel and fashion houses understand the importance of adapting to digitalisation, as this has become essential to communicating with consumers. To showcase luxury inclusivity and communicate across the generations, designer apparel and footwear brands such as Gucci (Kering SA) have sought to create a brand ambience comprising pop culture, nostalgia and celebrity influence, while striving to remain “authentic”.
From a greater focus on comfort wear to wearing causal formals to events, designer apparel and footwear trends are witnessing subtle shifts during the “new normal”. For the United Arab Emirates, where many stores have already reopened, consumers are purchasing a wider range of designer apparel and footwear, including a return to occasion wear.
In line with trends noted within apparel and footwear, designer fashion houses are also embracing sustainability. For example, Gucci’s sustainability strategy aims to reinforce a culture of purpose, focusing not only on the planet but also on people.
LVMH Moët Hennessy Louis Vuitton SA has acquired a majority stake in menswear designer Virgil Abloh’s Off-White label, while expanding his role at the luxury group in an attempt to attract younger consumers in 2021. Further consolidations within the designer apparel and footwear landscape are expected as a result of small luxury players in financial difficulties as a result of the pandemic.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.
See All of Our DefinitionsThis report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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