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Learn moreJan 2021
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Designer apparel and footwear (ready-to-wear) suffered severe losses in 2020 due to the national lockdown in the UAE and the widespread closure of stores around the country. Designer apparel and footwear (ready-to-wear) stores reopened in June in the UAE but continued to suffer lower sales than the pre-COVID-19 period.
Companies in designer apparel and footwear (ready-to-wear) turned overwhelmingly towards digitalisation and e-commerce channels during the national lockdown. The presence of e-commerce in the category increased considerably in 2020 as consumers were unable to visit shops in person as a result of national lockdown measures and were also more inclined towards contact-free shopping experiences such as online shopping.
Luxury fashion houses adapted to the COVID-19 outbreak in the UAE in 2020 by launching designer face masks. Burberry was the first to launch its own branded face mask which retailed for USD120 globally and AED470 and was widely available online via the brand’s website as an online exclusive.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.