Designer apparel and footwear registered a huge hit in 2020, due to the pandemic. In 2021, with society gradually opening up, including retail outlets, value growth is expected to be in the double digits.
Designer apparel and footwear (ready-to-wear) remains highly fragmented in Ukraine, with many companies and brands present. The leading international brands like Armani, Louis Vuitton, Calvin Klein and Chanel are well-known among Ukrainian women.
With many employees still working from home as the pandemic still affects daily life, there is still high demand for causal and lounge wear and other comfy apparel such as cashmere sweaters. In terms of footwear, comfort also continues to be a deciding factor.
It is hoped that the pandemic will not have a long-term effect on the economy and if the economic recovery is speedy, designer apparel and footwear will register very healthy constant value growth. Ukrainians like to look well and believe that wearing designer apparel or footwear helps to strengthen their social status.
Younger Ukrainians, particularly millennials, are placing greater importance on products that emphasise their personal style and individuality. Young designers appeal to Ukraine’s youth as they are perceived to take more of an unconventional approach to fashion by producing clothes in small batches, often in response to local demand.
Females are the main consumers of both designer apparel and footwear, as males tend to be more conservative and less experimental. Childrenswear is also relatively small as parents are not willing to invest in apparel that children quickly grow out of.
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Designer Apparel and Footwear (Ready-to-Wear)
This is the aggregation of designer apparel and designer footwear.See All of Our Definitions
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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