COVID-19 had a negative effect on designer apparel and footwear (ready-to-wear), with physical stores closed for several months of the year. However, it was not just because of stores closures that designer appeal and footwear (ready-to-wear) was negatively affected.
Designer apparel and footwear (ready-to-wear) remains highly fragmented in Ukraine, with many companies and brands present. The leading international brands like Armani, Louis Vuitton, Calvin Klein and Chanel are well-known among Ukrainian women.
Imitation designer apparel and footwear continues to be widely available in Ukraine. Such products are available mainly from informal retailers, such as markets, and through online channels.
Once the threat of COVID-19 subsides and people are able to move around again and socialise, designer apparel and footwear (ready-to-wear) will see a return to healthy value growth. In fact, in 2021, when infection rates start to fall, there is expected to be a big uplift in value sales as consumer look to upgrade the wardrobe they neglected in 2020.
COVID-19 has brought climate change and sustainability even more into focus. In terms of designer apparel and footwear (ready-to-wear), this could have both a negative and positive effect.
Females are the main consumers of both designer apparel and footwear, as males tend to be more conservative and less experimental. Childrenswear is also relatively small as parents are not willing to invest in apparel that children quickly grow out of.
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Understand the latest market trends and future growth opportunities for the Designer Apparel and Footwear (Ready-to-Wear) industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Designer Apparel and Footwear (Ready-to-Wear) research and analysis database.
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