Executive Summary

Feb 2019
PROSPECTS
Unfavourable economic factors negatively impact the category’s potential

Ukrainians, especially women, are traditionally very attentive to their appearance and like looking smart and trendy for all occasions. This requires frequent replacements of apparel and footwear as well as the purchasing of wide assortments of different styles, textures and colours.

High-quality footwear attracts many Ukrainian consumers

While designer apparel dominates in terms of value sales overall, designer footwear saw more dynamic growth at the end of the review period. Designer footwear attracts consumers with the offer of high quality and durable products while luxury brands have also looked to tempt customers with discounts.

Affordable luxury attracts many

As the economic situation is not the most favourable for designer apparel and footwear in Ukraine, consumers have started paying more attention to products sold at discount prices or cheaper items (eg synthetic vs natural materials) within the ranges offered by luxury brands. The category has noted a consumer shift towards affordable luxury which allows for purchases of designer apparel and footwear but with a lower burden on a consumer’s budgets.

COMPETITIVE LANDSCAPE
Designer apparel and footwear (ready-to-wear) is highly fragmented in Ukraine

At the end of the review period, designer apparel and footwear (ready-to-wear) was a highly fragmented category in Ukraine with many brands on offer. The lead belonged to famous international brands such as Chanel, Armani and Louis Vuitton, which are well-known by all Ukrainian women.

Brand image key to success

The strong brand image of these multinational players is also usually enhanced through regular advertisements. Some companies such as Chanel TOV carry out large-scale television advertisements for their super premium beauty products and such umbrella brand coverage is beneficial for designer apparel and footwear too.

Internet retailers increasingly attract

Whilst non-grocery specialist retailers play the prominent role in the distribution of designer apparel and footwear (ready-to-wear) in Ukraine, towards the end of the review period there was notable growth seen by internet retailing. The channel is favoured by busy consumers even though its potential is far from realising its full potential due to the perceived high risk of buying counterfeit products, which remains a significant problem in Ukraine.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Designer Apparel and Footwear (Ready-to-Wear) industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Designer Apparel and Footwear (Ready-to-Wear) industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Designer Apparel and Footwear (Ready-to-Wear) in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Designer Apparel and Footwear (Ready-to-Wear) in Ukraine?
  • What are the major brands in Ukraine?
  • How dynamic is the growth of Designer Apparel and Footwear (Ready-to-Wear) internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Designer Apparel and Footwear (Ready-To-Wear) in Ukraine - Category analysis

HEADLINES

PROSPECTS

Unfavourable economic factors negatively impact the category’s potential
High-quality footwear attracts many Ukrainian consumers
Affordable luxury attracts many

COMPETITIVE LANDSCAPE

Designer apparel and footwear (ready-to-wear) is highly fragmented in Ukraine
Brand image key to success
Internet retailers increasingly attract

CATEGORY DATA

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Luxury Goods in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to have a small consumer base
Affordable luxury offers preserve a strong appeal
Luxury car companies lead luxury goods in Ukraine
Internet retailing grows in spite of fraud concerns
Luxury goods performance driven by the pace of economic recovery

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources