Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Developing Responses to Challenges in the Global Pasta Market

33 pages, Nov 2015

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pasta is a tough market to be in. In the West, the Italian staple is losing out to rice and noodles, as Asian cuisine surges in popularity. Despite rapid growth in developing markets, it continues to underperform against rival staples. This briefing examines these problems and highlights potential avenues of growth for manufacturers. It suggests that long-term goals should take precedence over short-term revenues, and discusses potential solutions to sclerosis

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Branching out into different pasta types and products a must

Dried pasta generates the majority of global sales of pasta, yet it is struggling to achieve growth in its biggest markets. However, consumers in these core markets still want to eat pasta –they just want more convenient and healthier versions. Subsequently, high fibre and chilled pasta are outperforming and will gain market share in the future.

Private label iterations undermining growth of brands

Similarly to many other staples, pasta companies are struggling against private label in markets with consolidated retail competition. Private labels are able to offer a decent quality of goods with low prices. Only the US and Latin America offer an ideal balance of low private label share with fast growth.

Long term thinking needed in Asia Pacific and other non-core pasta markets

Per capita sales of pasta are so low in China and India, and so entrenched are staples such as rice and noodles, that getting consumers to eat more pasta will take a number of years. Manufacturers need to be patient in these markets, but also need to make sure their products available sooner rather than later in the likes of China and India. This is something that has been achieved by the likes of Maggi noodles in India.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Stern challenges ahead for pasta manufacturers

The Global Picture

Pasta sales too reliant on Western Europe and Latin America

Chilled pasta adding value in Western Europe

US market experiences similar struggles to Italy

Mixed forecast for consumption growth

Strong price competition with other staples helps Middle East sales

Qualified optimism for pasta in other regions

Pasta has a broad presence despite its relatively small size

Pasta consumption sharply demarcated globally

Affordability a significant advantage for other staples in Asia Pacific

Experimentation in Asia Pacific as Barilla launches instant pasta

The Competitive Landscape

Fragmented market continues to splinter; private label grows

Private label poses serious challenges in Western Europe

Brazil’s fast growth and small private label make a suitable market

Beyond Pasta: What Next?

Synergies a key focus in core pasta markets

Short-term consolidation: Bolstering “free-from” presence

C hilled pasta a good fit for delivering value growth

Developing synergies in core markets should be a priority

Underdeveloped expansion in leading pasta markets

Ready meals and selling to private label are potential solutions…

… whilst sauces may also provide growth

Appliances are one way of potentially adding value to brands

Long term focus required in peripheral markets

The case of Maggi noodles in India

Recommendations

A mixture of proactivity and patience required for manufacturers

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Developing Responses to Challenges in the Global Pasta Market

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Private label iterations undermining growth of brands

Long term thinking needed in Asia Pacific and other non-core pasta markets

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Stern challenges ahead for pasta manufacturers

The Global Picture

Pasta sales too reliant on Western Europe and Latin America

Chilled pasta adding value in Western Europe

US market experiences similar struggles to Italy

Mixed forecast for consumption growth

Strong price competition with other staples helps Middle East sales

Qualified optimism for pasta in other regions

Pasta has a broad presence despite its relatively small size

Pasta consumption sharply demarcated globally

Affordability a significant advantage for other staples in Asia Pacific

Experimentation in Asia Pacific as Barilla launches instant pasta

The Competitive Landscape

Fragmented market continues to splinter; private label grows

Private label poses serious challenges in Western Europe

Brazil’s fast growth and small private label make a suitable market

Beyond Pasta: What Next?

Synergies a key focus in core pasta markets

Short-term consolidation: Bolstering “free-from” presence

C hilled pasta a good fit for delivering value growth

Developing synergies in core markets should be a priority

Underdeveloped expansion in leading pasta markets

Ready meals and selling to private label are potential solutions…

… whilst sauces may also provide growth

Appliances are one way of potentially adding value to brands

Long term focus required in peripheral markets

The case of Maggi noodles in India

Recommendations

A mixture of proactivity and patience required for manufacturers

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports