Despite seeing its global volumes as well as share stagnate in 2015, Diageo comfortably remained the world’s leading spirits player. During the year, the company became even more focused on spirits with the divestment of its wine and non-core beer operations. This should give it the potential to focus on the key issues facing its portfolio and return the company to growth. The profile looks at the issues facing the company and what it is doing, and perhaps needs to do, to resolve them.
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Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.
Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc.
Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.
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