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Strategy Briefing

Dial Up: Laundry Settings Echoing Consumers Lifestyles to Remain Relevant

55 pages, Oct 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Washing machine programme settings are a secondary selling point for consumers; however, they interact with the dial on a weekly or daily basis, hence the need for washing machine manufacturers to ensure the relevance of settings throughout the replacement cycle of the appliance. Although washing machines remain slow-moving goods, consumer lifestyles and washing habits are evolving at a fast pace which means manufacturers must find a way to continuously deliver new technology to consumers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Drivers of innovation in programme settings

With an average replacement cycle of 10 years across much of the EU, washing machines are slow-moving consumer goods (commodities), however programme settings associated with these appliances undergo continuous rapid innovation from either technology, material, sustainability or consumer lifestyle standpoints, and frequently a combination of all four.

EU28, a replacement market

It is likely many EU28 households still own a washing machine they acquired back in 2005, however in a rapidly changing landscape, it is clear that 2005 washing machine programme settings are not able to meet today’s consumers’ washing needs.

2025 the Future

Appliance manufacturers must ensure relevance to consumers throughout the entire lifespan of a machine and while a wide number of social, demographic and economic trends are evolving, what does it suggest about the longevity of 2015 settings towards 2025 and even beyond?

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Introduction

Scope

Futuristic

The future is now

Setting the Scene

EU28, a replacement market

Possession rate slowing down across the EU28

One dial, two functions

Getting the laundry wrong can be costly

Doing laundry is a serious business

Evolution of Settings 2005-2015

Laundry settings preferences in 2015

Programme settings have failed to remain relevant: 2005-2015

Programme settings heading towards lifestyle-driven

Case study

Providing the right settings to the right population segment

Gardening and demographics in the UK

Hygiene settings to rise along concerns

Sorting made comprehensive

The battle for space

Drivers of Innovation in Programme Settings

Drivers of programme settings development

The energy label

The energy efficiency index

How low can you go?

Athleisure to increase the need for sportswear programme settings

Sportswear: A must-have programme setting in EU28

Performance sportswear to require extra care

“Dirt is Good”

Let children get dirty

Case study

How much of a threat are programme settings to home care?

Consumers are ready to connect

“The horse is here to stay, but the automobile is only a novelty - a fad”

Consumers want more time but not at extra cost yet

Who will be living at home?

Why should consumables, appliances and apparel care?

Apparel and detergents

Personalisation

Staying relevant at every life stage to sustain customer loyalty

Tell me about yourself, I will give you a dial

Shifting the power from the manufacturer to the consumer

LG first steps

Conclusions

Winning the game: when personalisation bypasses complexity

Connectivity to raise concerns in data security

The longer, the better?

Closing the loop

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Dial Up: Laundry Settings Echoing Consumers Lifestyles to Remain Relevant

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Drivers of innovation in programme settings

EU28, a replacement market

2025 the Future

Want to find out more about this report?

Table of Contents

Introduction

Scope

Futuristic

The future is now

Setting the Scene

EU28, a replacement market

Possession rate slowing down across the EU28

One dial, two functions

Getting the laundry wrong can be costly

Doing laundry is a serious business

Evolution of Settings 2005-2015

Laundry settings preferences in 2015

Programme settings have failed to remain relevant: 2005-2015

Programme settings heading towards lifestyle-driven

Case study

Providing the right settings to the right population segment

Gardening and demographics in the UK

Hygiene settings to rise along concerns

Sorting made comprehensive

The battle for space

Drivers of Innovation in Programme Settings

Drivers of programme settings development

The energy label

The energy efficiency index

How low can you go?

Athleisure to increase the need for sportswear programme settings

Sportswear: A must-have programme setting in EU28

Performance sportswear to require extra care

“Dirt is Good”

Let children get dirty

Case study

How much of a threat are programme settings to home care?

Consumers are ready to connect

“The horse is here to stay, but the automobile is only a novelty - a fad”

Consumers want more time but not at extra cost yet

Who will be living at home?

Why should consumables, appliances and apparel care?

Apparel and detergents

Personalisation

Staying relevant at every life stage to sustain customer loyalty

Tell me about yourself, I will give you a dial

Shifting the power from the manufacturer to the consumer

LG first steps

Conclusions

Winning the game: when personalisation bypasses complexity

Connectivity to raise concerns in data security

The longer, the better?

Closing the loop

Why buy this report?

Want to find out more about this report?

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