Dial Up: Laundry Settings Echoing Consumers Lifestyles to Remain Relevant

Introduction

Scope

Futuristic

The future is now

Setting the Scene

EU28, a replacement market

Possession rate slowing down across the EU28

One dial, two functions

Getting the laundry wrong can be costly

Doing laundry is a serious business

Evolution of Settings 2005-2015

Laundry settings preferences in 2015

Programme settings have failed to remain relevant: 2005-2015

Programme settings heading towards lifestyle-driven

Case study

Providing the right settings to the right population segment

Gardening and demographics in the UK

Hygiene settings to rise along concerns

Sorting made comprehensive

The battle for space

Drivers of Innovation in Programme Settings

Drivers of programme settings development

The energy label

The energy efficiency index

How low can you go?

Athleisure to increase the need for sportswear programme settings

Sportswear: A must-have programme setting in EU28

Performance sportswear to require extra care

“Dirt is Good”

Let children get dirty

Case study

How much of a threat are programme settings to home care?

Consumers are ready to connect

“The horse is here to stay, but the automobile is only a novelty - a fad”

Consumers want more time but not at extra cost yet

Who will be living at home?

Why should consumables, appliances and apparel care?

Apparel and detergents

Personalisation

Staying relevant at every life stage to sustain customer loyalty

Tell me about yourself, I will give you a dial

Shifting the power from the manufacturer to the consumer

LG first steps

Conclusions

Winning the game: when personalisation bypasses complexity

Connectivity to raise concerns in data security

The longer, the better?

Closing the loop

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