The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2016
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Washing machine programme settings are a secondary selling point for consumers; however, they interact with the dial on a weekly or daily basis, hence the need for washing machine manufacturers to ensure the relevance of settings throughout the replacement cycle of the appliance. Although washing machines remain slow-moving goods, consumer lifestyles and washing habits are evolving at a fast pace which means manufacturers must find a way to continuously deliver new technology to consumers.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
With an average replacement cycle of 10 years across much of the EU, washing machines are slow-moving consumer goods (commodities), however programme settings associated with these appliances undergo continuous rapid innovation from either technology, material, sustainability or consumer lifestyle standpoints, and frequently a combination of all four.
It is likely many EU28 households still own a washing machine they acquired back in 2005, however in a rapidly changing landscape, it is clear that 2005 washing machine programme settings are not able to meet today’s consumers’ washing needs.
Appliance manufacturers must ensure relevance to consumers throughout the entire lifespan of a machine and while a wide number of social, demographic and economic trends are evolving, what does it suggest about the longevity of 2015 settings towards 2025 and even beyond?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.