The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreDec 2016
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
With significant unmet market potential, diapers remain attractive for the disposable hygiene industry. The report reviews global category performance, demand drivers, future growth and draws attention to market-specific approaches to product innovation and marketing. The report analyses the competitive landscape, with attention to low-income consumers. Lastly, the report takes a closer look at China - the largest global diaper market - and India - one of the fastest growing markets.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The global nappies/diapers/pants retail market continues to present a significant opportunity for the industry, with an estimated 175 billion units in unmet potential. The majority of unmet potential is in the developing markets, which see the fastest growth ahead despite unfavourable demographic trends.
Strong growth and habit formation of the past few years and positive trends in incomes in the developing markets help to carry forward the growth momentum.
Diapers have relatively low price elasticity, thereby encouraging value-added innovation. At the same time, in the developing countries, the majority of parents still fall within the low-income segment, while diaper penetration among middle and upper-class households is approaching saturation. As a result, brands offering a combination of quality and affordable price see growth, unsettling higher priced category leaders such as Pampers.
Online sales saw dramatic growth over 2010-2015 and continue to rise, with Asia leading in absolute value. Expansion of online space creates a challenge for established brands and puts pricing pressure on the category. However, innovative digital strategies can improve consumer communication and build brand loyalties, especially among younger tech-savvy parents.
With an increasingly more complex marketplace and intensified competition, standing out to consumers calls for new communication strategies, from digital apps to store displays, such as “touch and feel” approach allowing consumers to touch a diaper in store to assess its qualities.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.