COVID-19 stimulated demand for dietary supplements, with the most popular products being zinc and magnesium, thanks to their immune-boosting properties. Additionally, dietary supplements which improve general health are also noted to record growth in value sales.
In general, trends seen in dietary supplements follow similar trends to those seen in vitamins, although dietary supplements is not as strong as vitamins overall. While ongoing health and wellness trends are expected to contribute to sales of dietary supplements moving forwards, thus signalling potential higher growth than historic figures within some categories, further spikes in sales are likely to follow the same patterns concerning waves of COVID-19.
Oriflame Cosmetics IOOO continues to lead dietary supplements in Belarus in 2021 with no close competitors, thanks to the success of its Wellness by Oriflame brand. The player also gains an advantage by advertising its dietary supplements on television and through social media, and it is noted that companies who advertise through these channels are seeing results.
There is scope for growth for dietary supplements which offer the greatest immune-boosting properties. There is also scope for dietary supplements to compete directly with multivitamins, giving players opportunities to increase their shares across their multi-category portfolios in consumer health.
It is important for players to embrace the relatively new trend for advertising dietary supplements on television and through social media, to gain greater brand recognition. Such channels also enable players to use an educational narrative to attract new customers and build brand trust.
Affordability will continue to be a strong driver in the category, especially during times of high demand. Therefore, whilst innovation and advertising should be strong, it will also be important for players to ensure they maintain a good price-to-quality ratio and offer discounts and incentives for repeat or multiple purchases.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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