Executive Summary

Feb 2019
PROSPECTS
Reframing dietary supplements

Dietary supplements in Bosnia-Herzegovina record their highest value growth of the review period during 2018. At the end of the review period, dietary supplements have been reframed as part of healthy nutrition, rather than miracle substances expected to compensate for unhealthy nutrition.

Probiotics soaring

Probiotic supplements is the highest value growth category in dietary supplements in Bosnia-Herzegovina during 2018. Awareness on the importance of the use of probiotics in combination with antibiotics has soared among consumers and doctors during the review period, which is contributing to the recent growth in probiotic supplements.

Opportunities in paediatric dietary supplements

Paediatric dietary supplements is a small category, but one that has been developing strongly at the end of the review period. They are typically administered in syrup format and positioned for boosting immunity.

COMPETITIVE LANDSCAPE
International players lead dietary supplements

International brands led dietary supplements in Bosnia-Herzegovina at the end of the review period. Unlike vitamins, there is no traditional practice of doctors prescribing dietary supplements to patients, and manufacturers were always required to fight for consumers’ attention themselves, relying heavily on promotion, product customisation and an effective product differentiation strategy.

GSK launches Memoblocus

GSK Consumer Healthcare recorded the highest increase in value share in dietary supplements in Bosnia-Herzegovina during 2018 due to the launch of the Memoblocus brand. Memoblocus is a new formulation of ginkgo biloba, a well-developed dietary supplement.

Regional leader soaring in dietary supplements

The regional manufacturer Abela Pharm doo recorded a strong increase in value share in dietary supplements through the entire review period. It specialises in dietary supplements and weight management and wellbeing, thus avoiding the regulatory constraints of consumer health authorities.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Dietary Supplements in Bosnia-Herzegovina

Samples: (FAQs about samples):
Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dietary Supplements in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.