Dietary Supplements in Bosnia-Herzegovina

PROSPECTS

Reframing dietary supplements

Dietary supplements in Bosnia-Herzegovina record their highest value growth of the review period during 2018. At the end of the review period, dietary supplements have been reframed as part of healthy nutrition, rather than miracle substances expected to compensate for unhealthy nutrition.

Probiotics soaring

Probiotic supplements is the highest value growth category in dietary supplements in Bosnia-Herzegovina during 2018. Awareness on the importance of the use of probiotics in combination with antibiotics has soared among consumers and doctors during the review period, which is contributing to the recent growth in probiotic supplements.

Opportunities in paediatric dietary supplements

Paediatric dietary supplements is a small category, but one that has been developing strongly at the end of the review period. They are typically administered in syrup format and positioned for boosting immunity.

COMPETITIVE LANDSCAPE

International players lead dietary supplements

International brands led dietary supplements in Bosnia-Herzegovina at the end of the review period. Unlike vitamins, there is no traditional practice of doctors prescribing dietary supplements to patients, and manufacturers were always required to fight for consumers’ attention themselves, relying heavily on promotion, product customisation and an effective product differentiation strategy.

GSK launches Memoblocus

GSK Consumer Healthcare recorded the highest increase in value share in dietary supplements in Bosnia-Herzegovina during 2018 due to the launch of the Memoblocus brand. Memoblocus is a new formulation of ginkgo biloba, a well-developed dietary supplement.

Regional leader soaring in dietary supplements

The regional manufacturer Abela Pharm doo recorded a strong increase in value share in dietary supplements through the entire review period. It specialises in dietary supplements and weight management and wellbeing, thus avoiding the regulatory constraints of consumer health authorities.

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