Dietary supplements is seeing a more restrained performance in 2021 after the huge gains recorded in 2020. The main reason for the dynamic growth in 2020 was the fear created by the outbreak of COVID-19.
Despite limited value growth being expected for 2021, dietary supplements nonetheless remains the largest area of consumer health in Russia and thus continues to see regular new product development. For example, in 2020, leading player Evalar ZAO launched Fruttilar Imbir + Lemon (Ginger + Lemon), which claims to boost immunity and provide throat protection when suffering from cold and flu.
Sales of glucosamine are being driven by sport and fitness enthusiasts with these supplements proven to help improve joint mobility, avoid injury and aid in the body’s recovery from exercise. This demand for glucosamine is being supported by sport and fitness brands such as Sport-Express’ VPLAB, many of which are seeing dynamic growth.
Fish oils/omega fatty acids is expected to remain one of the most dynamic categories within dietary supplements over the forecast period. This is based on rising awareness among consumers of the benefits of taking these supplements, with this being supported by investments being made in promotional activity and advertising.
Dietary supplements should see further growth over the forecast period, with sales supported by increasingly healthy lifestyles amongst wealthier consumers, as well as general increased health consciousness in the wake of COVID-19. However, consumers’ disposable income is expected to continue falling over forecast period due to the economic downturn caused by COVID-19.
Calcium supplements is an established category but it has seen little new product development while sales have stagnated throughout the review period, with little change in the competitive landscape. Nevertheless, in an effort to shake up the market, some players began to change their positioning at the end of the review period.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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