Digestive remedies portrays a positive growth rate in 2021, in part due to the impact of the ongoing COVID-19 pandemic and in part to longer term lifestyle changes.
OTC to prescription (Rx) switches of drugs, such as Motilium, Motilak and Motilion in 2020, are anticipated to continue to negatively affect motion sickness remedies in 2021. In addition, low outbound tourism has led to a decline in demand for motion sickness remedies since the inception of the COVID-19 pandemic.
Belmedpreparaty RUP leads digestive remedies in company terms in 2021, with its Motilak brand coming second to Motilak (from Minskintercaps PRUP) in brand terms. This is thanks to the well-recognised brand image for both players’ products.
Due to the ongoing levels of obesity in the country, there will remain a demand for traditional digestive remedies in the form of known and trusted products. This demand will not go away, especially with certain levels of COVID-19-related stress expected to continue for some time.
It is expected, with a growing health and wellness trend which is being stimulated by COVID-19, that consumers will see a lessening need for digestive remedies over time. This, however, is expected to be a longer-term trend and will not create any strong impacts in the short- to medium-term.
Whilst some consumers have been eating more unhealthy food, there are also health-aware Belarusians who have been paying greater attention to their diets in the time of COVID-19. It has already been noted that many consumers in Belarus are gravitating towards healthier lifestyles and this trend is continuing in 2021.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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