Most popular digestive remedies are Rx, traditionally drugs prescribed by doctors upon specific diagnosis related to digestive tract issues. During the review period there has been a significant number of new product launches in digestive remedies, as manufacturers recognised the potential of OTC variants of what are traditionally Rx formats.
Paediatric laxatives recorded the highest value growth in digestive remedies during 2018. The range of OTC variants in paediatric laxatives is soaring at the end of the review period.
Another interesting digestive remedies category with solid growth at the end of the review period is motion sickness remedies. Consumers in Bosnia-Herzegovina are travelling more frequently and to destinations further away, with the increasing availability and affordability of various travel packages.
Like elsewhere in much of OTC, regional brands are still the most trusted choice in digestive remedies at the end of the review period. The Linex brand is the clear leader in digestive remedies, and although its original manufacturer Lek was taken over by Novartis AG, the regional brand Linex sticks.
The leading domestic player in digestive remedies, Bosnalijek Pharmaceuticals dd, is ranked third with a single-digit value share. Like many other players in digestive remedies, Bosnalijek is generating most sales with brands that are launched as milder extensions of Rx brands, a strategy that is motivated by consumers’ increasing preference of convenience.
Dulcolax was the brand recording the strongest growth in digestive remedies at the end of the review period. It is recognised by key influencers as one of the most effective formulations in laxatives, for both adult and paediatric patients.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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