The growing significance of fast food as a result of increasingly busy lifestyles and a lack of time to prepare healthy homemade meals is ironically the total opposite to local consumers’ growing focus on health and wellness, especially younger generations. This lack of time for preparing homemade meals has forced many locals to turn to quick meal solutions and fast food, which are often unhealthy.
Increased frequency of travel both within the country and outside it, coupled with a rising focus on the prevention of travel-related diarrhoea and motion sickness, further supported sales of digestive remedies in 2018. Over the forecast period travel-related digestive remedies are set to achieve mixed results.
In 2018, paediatric digestive remedies was the third best performing category, mainly due to its very low sales base. Paediatric digestive remedies, however, continued to be impacted by very low penetration, for the simple reason that parents of newborns, young children and teens tend to use alternative, homeopathic or traditional remedies to treat mild digestive problems.
Krka Farma, the local subsidiary of the Slovenian company Krka dd Novo Mesto, remained the leading player in digestive remedies in 2018, although its value share continued to decline slightly due to increasing competition. The company’s leading position can be attributed to the combined strength of brands such as Novolax and Rutacid, which ranked first and third, respectively, overall.
In 2018, the domestic company Alkaloid AD Skopje ranked second in digestive remedies. Like Krka Farma, its value share also declined slightly as new brands from smaller players were launched.
Digestive remedies has always been a highly fragmented category in Macedonia. Nearly half of the category’s value sales were accounted for by a large number of smaller, mostly international, players in 2018.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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