High rates of COVID-19 have meant that Russians have continued to face restrictions on various aspects of their lives in 2021. Because people in Russia have been travelling less frequently and eating out less there have been fewer cases of functional intestinal and stomach disorders and alimentary toxicological infections.
Digestive enzymes is not expected to see a return to pre-COVID-19 sales levels in 2021. Further travel restrictions combined with closed restaurants and cafés has meant that consumers have continued to eat more homemade meals during 2021.
Antacids remains the most popular product in digestive remedies and continues to see dynamic growth in 2021 in current value terms. This strong performance is being supported by strong investment in promotional activity and advertising by the leading players.
Russia is attempting to encourage consumers to take up one of the available COVID-19 vaccines as part of its efforts to contain the virus, which has claimed hundreds of thousands of lives in the country. Regional governments have been offering lottery prizes such as cash and cars to encourage uptake.
It is expected that laxatives will remain one of the more dynamic areas of digestive remedies over the forecast period. These products are being well supported by promotions and advertising, while the fast paced and often unhealthy lifestyles of many consumers is fuelling demand.
Russian consumers will increasingly look to medicine to cope with the effects of fast-paced, on-the-go lifestyles. Longer work hours leave less time for recovery, while consumers often require fast relief from ailments in order to cope with workloads and other commitments.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes remedies designed and marketed to treat gastrointestinal problems.See All of Our Definitions
This report originates from Passport, our Digestive Remedies research and analysis database.
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