The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreDec 2014
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Retailers and manufacturers of digital cameras have struggled as sales of smartphones and tablets, and changes in consumers’ behaviour have characterised sales of consumer electronics over the past few years, and will continue to do so over the forecast period. At the same time, manufacturers and retailers are on the search for the next big thing, like wearable electronics.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The popularity of smartphones has effectively killed the digital cameras market, especially low cost fixed lens cameras.
Connected consumers are finding it easier to upload and share videos and photos via smartphones.
The recent lack of innovation in digital cameras has meant that consumers are happy with their current cameras and less motivated to buy newer models
Consumers who could not previously afford a camera may not view ownership as being aspirational or a necessity.
Compact systems offer the best compromise between bulk and image quality, and can attract first timers who could be put off by DSLRs’ bulk, as well as current DSLR owners who want something smaller
Compact systems offers higher margins compared to fixed lens, and drive additional revenues on accessories sales.
Compact system and DSLR demands extensive technological know-how which play into the strength of established manufacturers.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.