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Strategy Briefing

Digital Cameras: Thriving Amidst a Declining Market

36 pages, Dec 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Retailers and manufacturers of digital cameras have struggled as sales of smartphones and tablets, and changes in consumers’ behaviour have characterised sales of consumer electronics over the past few years, and will continue to do so over the forecast period. At the same time, manufacturers and retailers are on the search for the next big thing, like wearable electronics.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Smartphones now the primary imaging device

The popularity of smartphones has effectively killed the digital cameras market, especially low cost fixed lens cameras.

Mobile internet connectivity vital

Connected consumers are finding it easier to upload and share videos and photos via smartphones.

Consumers are keeping their cameras longer

The recent lack of innovation in digital cameras has meant that consumers are happy with their current cameras and less motivated to buy newer models

Cameras not important in developing and emerging markets

Consumers who could not previously afford a camera may not view ownership as being aspirational or a necessity.

Manufacturers should focus on compact system

Compact systems offer the best compromise between bulk and image quality, and can attract first timers who could be put off by DSLRs’ bulk, as well as current DSLR owners who want something smaller

Focus on value and forget volume

Compact systems offers higher margins compared to fixed lens, and drive additional revenues on accessories sales.

Only established camera brands can thrive

Compact system and DSLR demands extensive technological know-how which play into the strength of established manufacturers.

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Introduction

Scope

Key findings

Market Outlook

Asia Pacific dominates but developed markets still critical

Volume sales growth to peak in 2016, value sales remain flat

Developed markets still key to sales of digital cameras

Demand for interchangeable lens cameras remains strong

Megatrends

Trends that affect sales of digital cameras

Outbound travel no longer driving sales of digital cameras

Declining camera usage and increasing replacement cycles

Emerging markets’ insatiable appetite for smartphones

The smartphone craze

A connected world: With room for growth

Mobile internet poised for further growth

Mobile driving social media usage

Social media impact is both positive and negative

Lower birth rates have a positive impact on sales

Emerging and developing markets see diverging trends

Mixed impact on sales of digital cameras

Challenges

Smartphones and mobile internet present the greatest challenge

Smartphones being reviewed like a typical camera on DPReview

Camera manufacturers are not doing enough to fight back

Newer model scores lower than its predecessor (EOS 550D)

Confusing product line-up and specifications

Slow to new technology by market leaders

Camera manufacturers not doing enough to engage with customers

Bigger Slice of Pie

Forget about entry level fixed lens cameras

Winning the value game

Radical steps needed to survive (1)

Radical steps needed to survive (2)

Report Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

Digital Cameras: Thriving Amidst a Declining Market

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Smartphones now the primary imaging device

Mobile internet connectivity vital

Consumers are keeping their cameras longer

Cameras not important in developing and emerging markets

Manufacturers should focus on compact system

Focus on value and forget volume

Only established camera brands can thrive

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Market Outlook

Asia Pacific dominates but developed markets still critical

Volume sales growth to peak in 2016, value sales remain flat

Developed markets still key to sales of digital cameras

Demand for interchangeable lens cameras remains strong

Megatrends

Trends that affect sales of digital cameras

Outbound travel no longer driving sales of digital cameras

Declining camera usage and increasing replacement cycles

Emerging markets’ insatiable appetite for smartphones

The smartphone craze

A connected world: With room for growth

Mobile internet poised for further growth

Mobile driving social media usage

Social media impact is both positive and negative

Lower birth rates have a positive impact on sales

Emerging and developing markets see diverging trends

Mixed impact on sales of digital cameras

Challenges

Smartphones and mobile internet present the greatest challenge

Smartphones being reviewed like a typical camera on DPReview

Camera manufacturers are not doing enough to fight back

Newer model scores lower than its predecessor (EOS 550D)

Confusing product line-up and specifications

Slow to new technology by market leaders

Camera manufacturers not doing enough to engage with customers

Bigger Slice of Pie

Forget about entry level fixed lens cameras

Winning the value game

Radical steps needed to survive (1)

Radical steps needed to survive (2)

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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