Digital Cameras: Thriving Amidst a Declining Market

Introduction

Scope

Key findings

Market Outlook

Asia Pacific dominates but developed markets still critical

Volume sales growth to peak in 2016, value sales remain flat

Developed markets still key to sales of digital cameras

Demand for interchangeable lens cameras remains strong

Megatrends

Trends that affect sales of digital cameras

Outbound travel no longer driving sales of digital cameras

Declining camera usage and increasing replacement cycles

Emerging markets’ insatiable appetite for smartphones

The smartphone craze

A connected world: With room for growth

Mobile internet poised for further growth

Mobile driving social media usage

Social media impact is both positive and negative

Lower birth rates have a positive impact on sales

Emerging and developing markets see diverging trends

Mixed impact on sales of digital cameras

Challenges

Smartphones and mobile internet present the greatest challenge

Smartphones being reviewed like a typical camera on DPReview

Camera manufacturers are not doing enough to fight back

Newer model scores lower than its predecessor (EOS 550D)

Confusing product line-up and specifications

Slow to new technology by market leaders

Camera manufacturers not doing enough to engage with customers

Bigger Slice of Pie

Forget about entry level fixed lens cameras

Winning the value game

Radical steps needed to survive (1)

Radical steps needed to survive (2)

Report Definitions

Data parameters and report definitions

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