New buyers and a more diversified offer continue to push e-commerce to new heights. The industry gained over 1.
Although the PC continued to have the greatest payments value in France in 2019, smartphones continued to record the strongest growth among devices, other than the still niche area of wearables, which is growing from a very small base. The value of payments made via mobile phones almost doubled between 2017 and 2019, with mobile proximity payments being particularly dynamic, with smartphones offering convenience to users during all phases of the online purchase process.
Retailing remains the dominant industry in digital commerce, followed, at some distance, by transport and lodging. Retailing continues to receive strong investment from both traditional retailers and pure online players that are keen on supporting the rising consumer preference for online shopping.
In order to simplify and ease the in-store payment process, E Leclerc teams are currently working on a system that allows the shopper to pay by mobile and avoid the checkout altogether. The challenge is not so much technical as much as defining the right customer journey in hypermarkets.
Netflix, the American video-on-demand giant, has enjoyed major success in its just over five years of operating in France, finding its way into French households in an impressive way. The video-on-demand subscription service has experienced accelerated growth in recent months and passed the 5-million subscriber mark in France, one of its most dynamic markets.
Despite its surprising name change – the site was still called voyages-sncf.com at the end of 2017 – and on-and-off strikes at the national railway company, the champion of e-commerce in France has not fallen from its throne.
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