The smartphone is a convenient device that is likely to be about the customer’s person throughout all the stages of making a purchase. Customers increasingly look for information and influences on social media apps, such as Instagram and Pinterest.
In travel and lodging services the development of chatbots is expected to further boost mobile adoption and remote payment solutions, as consumers seek assistance during their trips. A recent example is Naples airport’s introduction of a chatbot service with its partner Gesac, which won the Innovation Prize award from the Confcommercio trade association in 2018.
Mobile payment solutions for vending machines are set to drastically change the way consumers purchase in captive environments, ie universities, hospitals, libraries, public offices and event venues. Italy boasts the highest number of vending machines in Europe, at well over 800,000, and the vending market in a captive environment continues growing.
Strategic partnerships were established towards the end of the review period that could boost the expansion of digital commerce. This included Poste Italiane entering a 3-year agreement with Amazon to receive the concession for a larger amount of the technology giant’s shipments.
The activities of Satispay and MatiPay in vending machines shows the potential of digitalisation of payments within the vending industry. On the one hand, Satispay is collaborating with MCF88 to connect machines to the internet via mobile devices and therefore extending mobile payments to potentially all currently existing offline machines.
Within streaming, the launch of Google Stadia in online gaming could see major changes in the industry, impacting the Italian market, with consequences for payments in online gaming.
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