Digital Commerce in Japan

May 2020
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Digital Commerce in Japan - Category analysis

HEADLINES

PROSPECTS

Cash remains dominant but cashless methods benefiting from strong support
Increasing emphasis on smartphones
Blurring of the physical and digital environments

COMPETITIVE LANDSCAPE

SoftBank expands digital presence through acquisition
Convenience stores developing own digital payment methods
New Nike store seeks to integrate online and store-based consumer experiences

Digital Consumer in Japan - Industry Overview

EXECUTIVE SUMMARY

Increasingly favourable environment for digital payments, despite persistent fondness for cash
5G enhancing conditions for digital commerce development
Retailing remains key, but foodservice growing fast
Blurring the boundaries between the physical and digital arenas
Ageing population presents opportunities, as well as obstacles

CORONAVIRUS (COVID-19)

DIGITAL COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Uber Eats
Chart 1 Uber Eats Logo Chart 2 Uber Eats Payment via PayPal

DIGITAL COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: PayPay
Chart 3 PayPay Brand Logo Chart 4 PayPal User Interface

SOURCES

Summary 1 Research Sources
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