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Country Report

Digital Commerce in

Digital Commerce in Mexico

Jun 2019

US$690

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Liverpool bets on apparel and footwear, the most popular category in online shopping

Apparel and footwear remains the most popular product category in internet retailing, with 50% of Mexicans having purchased these products online during 2018. Furthermore, 21% of consumers stated that Liverpool was the most common retailer for such online purchases, according to ISDI.

Digital content and subscriptions is the second most popular e-commerce category in

Digital downloads/subscriptions was the second most popular category in e-commerce in Mexico in 2018. Early in the year, Google announced that it was to enter into an alliance with Telcel to allow Telcel users to access the digital entertainment portal of Google Play from their Telcel lines with different types of plans, thus facilitating purchases of digital content.

Mexicans spend a reasonably high proportion of their income on apps

This wide range of digital platforms offers Mexican users many entertainment experiences at relatively low cost. However, this has the potential to become a major drag on their personal finances.

COMPETITIVE LANDSCAPE

Online marketplaces bet on Mexico

Amazon believes that Mexico’s digital economy has significant growth potential and it is expected to continue growing to become a driving force at regional level. This is why the country signed a collaboration agreement with ProMexico to insert SMEs into the digital economy.

The omnichannel approach is the choice of Walmart

During 2018, Walmart Inc announced its acquisition of home delivery platform Cornershop as part of its efforts to strengthen its omnichannel strategy. The implementation of this strategy was expected to have begun in earnest by the end of 2018.

Rappi revolutionises the home delivery market

During 2018, the home delivery app Rappi raised USD220 million in capital to expand the company, develop new technology and acquire talent. Rappi spies the opportunity to become a leader in this area in Brazil and Mexico.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

Discover the market trends as it relates to Digital Commerce in Mexico with research from Euromonitor’s team of in-country analysts.

Gain a holistic view of the digital consumer across a variety of industries, including retailing, foodservice, lodging, entertainment, transport and digital streaming services.

If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.

Our market research reports answer questions such as:

What has been the adoption of digital commerce in Mexico?
Which devices do consumers use the most to browse and buy online?
What are the key trends impacting digital commerce development in Mexico?
What are the leading industries driving digital commerce uptake?
What companies are inspiring consumers to change their digital shopping habits in Mexico?

This report originates from our Digital Consumer market research database.

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