Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Digital Commerce in

Digital Commerce in Poland

Jun 2019

US$690

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Poland witnesses a major surge in digital commerce

Poland remains one of the largest digital commerce markets in Eastern Europe. Despite cash usage still being high, digital commerce was able to achieve double-digit growth in current value terms over the course of 2018.

Urban and railway transport expected to experience upsurge in digital ticketing

The urban and railway transport industry in Poland is experiencing strong uptake in digital commerce. The utilization of mobile applications that enable payment for parking and tickets on urban and national transport networks are becoming more important.

Biometrics expected to improve payment authorization

Since April 2019, MasterCard card holders will be able to use biometric authentication such as fingerprints and facial recognition while shopping and making payments, thanks to Identity Check Mobile. In 2018, such authorisation was available for the users of selected smartphone models that use fingerprint verification or facial analysis as security features.

COMPETITIVE LANDSCAPE

Allegro leads digital commerce in Poland

Allegro is the largest internet retailer and online marketplace in Poland. The brand is of local origin, which is of great importance for Poles, many of whom prefer to use domestic service providers when shopping online.

Retailing to become a breeding ground for digital innovation

Retailing remains an area for testing and implementing sales innovations. Showrooms which stock limited ranges of products in which consumers will be able to choose, order and pay for products on multimedia screens are expected to be the new reality in the near future.

The first Polish smart speaker assistant already in the pipeline

Poland-based company Kogifi Consulting Group Sp zoo has been working on a smart speaker assistant named Seremi, which will be able to communicate in the Polish language. Seremi's strength is to be based on integration with the widest possible range of digital services relevant to users living in Poland.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

Discover the market trends as it relates to Digital Commerce in Poland with research from Euromonitor’s team of in-country analysts.

Gain a holistic view of the digital consumer across a variety of industries, including retailing, foodservice, lodging, entertainment, transport and digital streaming services.

If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.

Our market research reports answer questions such as:

What has been the adoption of digital commerce in Poland?
Which devices do consumers use the most to browse and buy online?
What are the key trends impacting digital commerce development in Poland?
What are the leading industries driving digital commerce uptake?
What companies are inspiring consumers to change their digital shopping habits in Poland?

This report originates from our Digital Consumer market research database.

Want to find out more about this report?

Request more information