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Country Report
E-Commerce (Goods and Services) in
Poland
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Digital Commerce in Poland
May 2020
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Executive Summary
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PROSPECTS
Poland continues to see strong current value growth in digital commerce
Poland remains one of the largest digital commerce markets in Eastern Europe. Despite cash usage still being high, digital commerce was once again able to record double-digit growth in current value terms in 2019.
Expanding use of digital commerce to pay for transport tickets and sharing economy services
The implementation of services added to mobile applications are a strengthening trend in Polish banking. Public transport and parking tickets can already be bought by customers from their banking applications, including Bank Millennium, PKO Bank Polski, Santander Bank Polska or BNP Paribas.
Mobile proximity payments a strong driver of digital commerce growth
Mobile proximity payments continue to be a very dynamic area of digital commerce. Poles feel increasingly comfortable paying by phone – and even wearables – at points of sale.
COMPETITIVE LANDSCAPE
Online stores reach more than 30,000 in 2019, but room for more
The number of online stores in Poland topped 30,000 in 2019. The dynamism in online sales is expected to remain in place over the forecast period due to the still relatively low share of online sales in overall consumer expenditure.
Allegro continues to lead digital commerce in Poland
Allegro remains the largest internet retailer and online marketplace in Poland. The brand is of local origin, which is of great importance for Poles, many of whom prefer to use domestic service providers when shopping online, which helps Allegro compete with global cross-border platforms such as Amazon and eBay.
Voice assistants still struggling with the Polish language
In Poland, voice assistants have not yet gained major popularity, although this is mainly due to the difficulty in adapting these services to the Polish language. Only Google had implemented a voice assistant that communicates in Polish by the beginning of 2019.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Overview
Discover the market trends as it relates to Digital Commerce in Poland with research from Euromonitor’s team of in-country analysts.
Gain a holistic view of the digital consumer across a variety of industries, including retailing, foodservice, lodging, entertainment, transport and digital streaming services.
If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.
Our market research reports answer questions such as:
- What has been the adoption of digital commerce in Poland?
- Which devices do consumers use the most to browse and buy online?
- What are the key trends impacting digital commerce development in Poland?
- What are the leading industries driving digital commerce uptake?
- What companies are inspiring consumers to change their digital shopping habits in Poland?
This report originates from our Digital Consumer market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
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Complete Catalogue
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- Digital Commerce in Australia | May 2020
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