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Country Report

Digital Commerce in

Digital Commerce in Poland

May 2020

US$690

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Poland continues to see strong current value growth in digital commerce

Poland remains one of the largest digital commerce markets in Eastern Europe. Despite cash usage still being high, digital commerce was once again able to record double-digit growth in current value terms in 2019.

Expanding use of digital commerce to pay for transport tickets and sharing economy services

The implementation of services added to mobile applications are a strengthening trend in Polish banking. Public transport and parking tickets can already be bought by customers from their banking applications, including Bank Millennium, PKO Bank Polski, Santander Bank Polska or BNP Paribas.

Mobile proximity payments a strong driver of digital commerce growth

Mobile proximity payments continue to be a very dynamic area of digital commerce. Poles feel increasingly comfortable paying by phone – and even wearables – at points of sale.

COMPETITIVE LANDSCAPE

Online stores reach more than 30,000 in 2019, but room for more

The number of online stores in Poland topped 30,000 in 2019. The dynamism in online sales is expected to remain in place over the forecast period due to the still relatively low share of online sales in overall consumer expenditure.

Allegro continues to lead digital commerce in Poland

Allegro remains the largest internet retailer and online marketplace in Poland. The brand is of local origin, which is of great importance for Poles, many of whom prefer to use domestic service providers when shopping online, which helps Allegro compete with global cross-border platforms such as Amazon and eBay.

Voice assistants still struggling with the Polish language

In Poland, voice assistants have not yet gained major popularity, although this is mainly due to the difficulty in adapting these services to the Polish language. Only Google had implemented a voice assistant that communicates in Polish by the beginning of 2019.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

Discover the market trends as it relates to Digital Commerce in Poland with research from Euromonitor’s team of in-country analysts.

Gain a holistic view of the digital consumer across a variety of industries, including retailing, foodservice, lodging, entertainment, transport and digital streaming services.

If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.

Our market research reports answer questions such as:

What has been the adoption of digital commerce in Poland?
Which devices do consumers use the most to browse and buy online?
What are the key trends impacting digital commerce development in Poland?
What are the leading industries driving digital commerce uptake?
What companies are inspiring consumers to change their digital shopping habits in Poland?

This report originates from our Digital Consumer market research database.

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Megatrends

Country Report

Digital Commerce in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Poland continues to see strong current value growth in digital commerce

Expanding use of digital commerce to pay for transport tickets and sharing economy services

Mobile proximity payments a strong driver of digital commerce growth

COMPETITIVE LANDSCAPE

Online stores reach more than 30,000 in 2019, but room for more

Allegro continues to lead digital commerce in Poland

Voice assistants still struggling with the Polish language

Overview

Why buy this report?

Want to find out more about this report?

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