Poland remains one of the largest digital commerce markets in Eastern Europe. Despite cash usage still being high, digital commerce was once again able to record double-digit growth in current value terms in 2019.
The implementation of services added to mobile applications are a strengthening trend in Polish banking. Public transport and parking tickets can already be bought by customers from their banking applications, including Bank Millennium, PKO Bank Polski, Santander Bank Polska or BNP Paribas.
Mobile proximity payments continue to be a very dynamic area of digital commerce. Poles feel increasingly comfortable paying by phone – and even wearables – at points of sale.
The number of online stores in Poland topped 30,000 in 2019. The dynamism in online sales is expected to remain in place over the forecast period due to the still relatively low share of online sales in overall consumer expenditure.
Allegro remains the largest internet retailer and online marketplace in Poland. The brand is of local origin, which is of great importance for Poles, many of whom prefer to use domestic service providers when shopping online, which helps Allegro compete with global cross-border platforms such as Amazon and eBay.
In Poland, voice assistants have not yet gained major popularity, although this is mainly due to the difficulty in adapting these services to the Polish language. Only Google had implemented a voice assistant that communicates in Polish by the beginning of 2019.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page