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Country Report

Digital Commerce in

Digital Commerce in Russia

Jun 2019

US$690

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Digital commerce experiences strong growth

During 2018, digital commerce in Russia continued to demonstrate strong double-digit value sales growth at current prices. As the largest digital commerce market in Eastern Europe, Russia has been able to build a strong position as an advanced country for digital commerce, with highly developed infrastructure present in both remote and proximity environments.

Retailing dominates digital commerce thanks to omnichannel business model

Retailing generates the largest value share in both proximity and remote digital commerce. The pace of development of retailing into e-commerce is much stronger compared with other industries and this natural strength is because of earlier investment in various e-commerce solutions within both offline and online channels, which has enabled retailers to develop omnichannel business models.

Consumer demand for convenience increasingly trumps concerns over security

Russian consumers are generally quite demanding and delivery options and convenience are increasingly important factors influencing their purchasing decisions. Moreover, they are often very price-oriented.

COMPETITIVE LANDSCAPE

Biometrics on the rise

In January 2019, the largest Russian bank Sberbank PAO collaborated with Gorodskoy Supermarket OAO, which operates the Azbuka Vkusa grocery retail chain, launched in-store biometric payments. Azbuka Vkusa outlets were equipped with special POS terminals with built-in biometric fingerprint scanners.

Yandex OOO is disrupting digital commerce

Yandex OOO is one of the main disruptors in digital commerce in Russia. The company specialises in different spheres of internet related products and services, including shared mobility platform and digital disruptor Yandex.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

Discover the market trends as it relates to Digital Commerce in Russia with research from Euromonitor’s team of in-country analysts.

Gain a holistic view of the digital consumer across a variety of industries, including retailing, foodservice, lodging, entertainment, transport and digital streaming services.

If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.

Our market research reports answer questions such as:

What has been the adoption of digital commerce in Russia?
Which devices do consumers use the most to browse and buy online?
What are the key trends impacting digital commerce development in Russia?
What are the leading industries driving digital commerce uptake?
What companies are inspiring consumers to change their digital shopping habits in Russia?

This report originates from our Digital Consumer market research database.

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