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Learn moreMay 2020
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In 2019, digital commerce continued to see strong double-digit current value sales growth. Remote digital commerce is growing rapidly, but it is far from saturation and lags behind its regional peers.
In 2019, retailing continued to drive digital commerce within both the proximity and remote environments, while consumer foodservice reached a reasonable level of development within the proximity environment. Both industries still have room for growth in both proximity and remote digital commerce.
In 2019, all the largest global proximity digital wallets, namely Apple Pay, Samsung Pay and Google Pay, as well as domestic digital wallet Mir Pay, were present in Russia. Russian consumers were moving towards a cashless society with non-cash alternatives such as cards and mobile wallets, while the major trend in the payment landscape was contactless payment methods.
In March 2019, Mir Pay was finally launched by NSPK AO, which had been developing it since April 2018. Following the launch, banks actively jumped on the opportunity and enabled Mir Pay for clients, with the total number of banks supporting the digital wallet having reached 47 by the end 2019.
Since the launch of the first voice assistant, Alisa, by the country’s biggest technology company Yandex OOO in 2017, its role has not gone further than a tool for providing information. Other domestic voice assistants such as Marusya by Mail Group PAO and Oleg by Tinkoff Bank are also in the initial stages of developing voice capabilities.
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Overview
Discover the market trends as it relates to Digital Commerce in Russia with research from Euromonitor’s team of in-country analysts.
Gain a holistic view of the digital consumer across a variety of industries, including retailing, foodservice, lodging, entertainment, transport and digital streaming services.
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This report originates from our Digital Consumer market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.