Country Report

E-Commerce (Goods and Services) in

Digital Commerce in Sweden

May 2020

US$690

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Executive Summary

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PROSPECTS

Sweden enjoys a strong position, prospects are positive

Sweden has the largest digital commerce market in the Nordic region. The country’s strong position is supported by its high purchasing power, its stable economy and a marginal yet significant increase in its population.

Digital means mobile-first

In 2019, mobile devices played an ever-increasing role in digital commerce in Sweden. Mobile-based platforms continued to disrupt established industries.

Modern business models look promising

Digital commerce in Sweden is not simply characterised by a transition from bricks-and-mortar commerce setting to an online environment. New business models in the sharing economy (such as ride-sharing) and subscription-based services are emerging across various industries.

COMPETITIVE LANDSCAPE

Swish remains a leader, tests a new concept

Swish, a prominent digital wallet launched in Sweden in 2012, continued to be one of the most popular payment methods in the Swedish market. In July 2019, Swish launched a pilot version of its proximity payment solution, signifying the company’s ambition to make Swish a truly universal payment method that would also be used in stores.

Cross-border e-commerce faces challenges

Cross-border e-commerce is facing some difficulties in Sweden. Since March 2018, Postnord, a Swedish postal company, has started charging a fee of SEK75 for every product delivered from China.

Potential of proximity digital wallets is still mostly untapped

In 2019, all of the major proximity digital wallets developed by the largest tech companies were present in the Swedish market – the list includes Apple Pay, Google Pay and Samsung Pay. The biggest issue was usually the lack of bank support for tokenised card payments – as a result, most cardholders in Sweden were not able to link their physical debit/credit card to a proximity digital wallet.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

Discover the market trends as it relates to Digital Commerce in Sweden with research from Euromonitor’s team of in-country analysts.

Gain a holistic view of the digital consumer across a variety of industries, including retailing, foodservice, lodging, entertainment, transport and digital streaming services.

If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.

Our market research reports answer questions such as:

What has been the adoption of digital commerce in Sweden?
Which devices do consumers use the most to browse and buy online?
What are the key trends impacting digital commerce development in Sweden?
What are the leading industries driving digital commerce uptake?
What companies are inspiring consumers to change their digital shopping habits in Sweden?

This report originates from our Digital Consumer market research database.

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