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Learn moreMay 2020
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Sweden has the largest digital commerce market in the Nordic region. The country’s strong position is supported by its high purchasing power, its stable economy and a marginal yet significant increase in its population.
In 2019, mobile devices played an ever-increasing role in digital commerce in Sweden. Mobile-based platforms continued to disrupt established industries.
Digital commerce in Sweden is not simply characterised by a transition from bricks-and-mortar commerce setting to an online environment. New business models in the sharing economy (such as ride-sharing) and subscription-based services are emerging across various industries.
Swish, a prominent digital wallet launched in Sweden in 2012, continued to be one of the most popular payment methods in the Swedish market. In July 2019, Swish launched a pilot version of its proximity payment solution, signifying the company’s ambition to make Swish a truly universal payment method that would also be used in stores.
Cross-border e-commerce is facing some difficulties in Sweden. Since March 2018, Postnord, a Swedish postal company, has started charging a fee of SEK75 for every product delivered from China.
In 2019, all of the major proximity digital wallets developed by the largest tech companies were present in the Swedish market – the list includes Apple Pay, Google Pay and Samsung Pay. The biggest issue was usually the lack of bank support for tokenised card payments – as a result, most cardholders in Sweden were not able to link their physical debit/credit card to a proximity digital wallet.
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Overview
Discover the market trends as it relates to Digital Commerce in Sweden with research from Euromonitor’s team of in-country analysts.
Gain a holistic view of the digital consumer across a variety of industries, including retailing, foodservice, lodging, entertainment, transport and digital streaming services.
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This report originates from our Digital Consumer market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.