Digital Commerce in Sweden

PROSPECTS

Sweden enjoys a strong position and growth prospects are positive

Sweden has the largest digital commerce market in the Nordic region. The country’s strong position is supported by high purchasing power, a stable economy and slow but steady population growth.

Consumers seek convenience through the use of mobile devices

2018 saw mobile commerce generate strong growth in Sweden and this applies to both the remote and proximity environments. For Swedish consumers, mobile devices are often the primary point for accessing public and banking services, retailing and paying for airline and public transportation tickets and parking.

Modern business models look promising

Digital commerce in Sweden is not simply characterised by the transition from bricks-and-mortar to online commerce. New business models that revolve around the sharing economy such as ride sharing and subscription-based services are emerging across various industries.

COMPETITIVE LANDSCAPE

Swish, the key innovator in payments, sees a record year

2018 saw the leading Swedish digital wallet Swish continue to register strong growth in terms of the numbers of transactions as well as transactions value. According to Swish, the total number of payments made using Swish reached 397 million in 2018.

Cross-border commerce is flourishing

Cross-border commerce has a strong position in Sweden, especially in industries such as internet retailing and lodging. Swedish consumers are accustomed to shopping through foreign internet shops and marketplaces such as Amazon and eBay.

New digital wallets appear in Sweden

2018 was another important year for competition between digital wallets in Sweden. 2018 was marked by the arrival of Google Pay, which competes in the same space as Apple Pay and Samsung Pay, the digital wallets of the foreign tech giants that arrived in 2017.

Files are delivered directly into your account within a few minutes of purchase.