Digital Commerce in Taiwan

PROSPECTS

Online shopping influences increasingly diversified

Digital consumers in Taiwan are more influenced by marketing compared with their global digital counterparts regardless of the channel or marketing type. Taiwanese digital consumers are equally influenced by what friends and family members have to say, as well as by independent consumer reviews.

Mobile shopping barriers centre on device-specific experience

Although transactions made via mobile devices are on the rise, conversion rates via mobile are nevertheless particularly low compared with PC. Smartphones have become ubiquitous in Taiwan, but there are a number of barriers that continue to hinder adoption of mobile-based commerce.

Preparing for the Internet of Things

Internet of Things (IoT) and related technologies offer all the necessary incentives to reduce disadvantages cost-wise, reboot investments and drive productivity gains. Taiwan’s government is expected to put all necessary efforts into infrastructure, laws and promotion of IoT in an endeavour to spur further growth in digital commerce, as well as building smart cities.

COMPETITIVE LANDSCAPE

Mobile-first marketplaces gain growing traction

Taiwan is a relatively established e-commerce market. Taiwanese consumers are hyper-connected and savvy when shopping online.

Learn fast and adopt fast are the keys

Taiwanese often turn to mobile for product research and reviews but online shopping is still transacted via desktop browsers in the majority. However, Shopee is a game changer in online shopping in Taiwan as it influences consumers’ online shopping behaviour by offering a seamless mobile shopping experience.

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