The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Digital consumers in Taiwan are more influenced by marketing compared with their global digital counterparts regardless of the channel or marketing type. Taiwanese digital consumers are equally influenced by what friends and family members have to say, as well as by independent consumer reviews.
Mobile shopping barriers centre on device-specific experience
Although transactions made via mobile devices are on the rise, conversion rates via mobile are nevertheless particularly low compared with PC. Smartphones have become ubiquitous in Taiwan, but there are a number of barriers that continue to hinder adoption of mobile-based commerce.
Preparing for the Internet of Things
Internet of Things (IoT) and related technologies offer all the necessary incentives to reduce disadvantages cost-wise, reboot investments and drive productivity gains. Taiwan’s government is expected to put all necessary efforts into infrastructure, laws and promotion of IoT in an endeavour to spur further growth in digital commerce, as well as building smart cities.
Mobile-first marketplaces gain growing traction
Taiwan is a relatively established e-commerce market. Taiwanese consumers are hyper-connected and savvy when shopping online.
Learn fast and adopt fast are the keys
Taiwanese often turn to mobile for product research and reviews but online shopping is still transacted via desktop browsers in the majority. However, Shopee is a game changer in online shopping in Taiwan as it influences consumers’ online shopping behaviour by offering a seamless mobile shopping experience.
Files are delivered directly into your account within a few minutes of purchase.
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Discover the market trends as it relates to Digital Commerce in Taiwan with research from Euromonitor’s team of in-country analysts.
Gain a holistic view of the digital consumer across a variety of industries, including retailing, foodservice, lodging, entertainment, transport and digital streaming services.
If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.
Our market research reports answer questions such as:
What has been the adoption of digital commerce in Taiwan?
Which devices do consumers use the most to browse and buy online?
What are the key trends impacting digital commerce development in Taiwan?
What are the leading industries driving digital commerce uptake?
What companies are inspiring consumers to change their digital shopping habits in Taiwan?