Digital Commerce in Thailand

PROSPECTS

Thai government supports local businesses

E-commerce in Thailand has been strongly growing from 2016 to 2018. The Thai government’s campaign, Thailand 4.

Businesses have added multi-sale channels for e-commerce

Due to the growth of online shopping platforms, many businesses have realised the opportunity to expand sale channels to e-commerce both domestic and international. Even the online channels themselves have many different ways to reach consumers easily with lower costs, such as websites, mobile apps, and social media.

E-commerce platforms impacting commercial real estate industry

Modern retailing has spread throughout Thailand with many cities having modern shopping centres and malls. However, the challenge of e-commerce is now an issue facing the Thai retailing market.

COMPETITIVE LANDSCAPE

Digital commerce expected to take 10% of retailing

The highly competitive e-commerce market in Thailand is expected to drive growth in online retailing, representing a 10% share of the overall retail market in five years, from just 3% in 2018. Lazada enjoyed the first success operating an online shopping platform in Thailand.

Social media platforms becoming powerhouses to drive e-commerce

To increase customer reach in the market, many e-commerce sellers are setting up Facebook and Instagram pages where they can post images and details of their products. This allows online browsers to inquire and discuss the product details directly with the company or the merchant and finish the sale.

Only the strong will survive

Only a few main players will survive the hard-fought Thai e-commerce competition, so local businesses must offer unique features. Thailand's e-commerce operators are under pressure from large merchants that are strong in several areas such as finance, marketing, logistics infrastructure, warehousing, and systems.

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