The UK government is embracing the digital revolution, acting as a key catalyst in its development. In addition to the GBP1 billion government investment to improve the country’s mobile connectivity coverage, in mid-2019 the government launched Apple Pay and Google Pay as a payment method for government services online on its GOV.
Mobile is enhancing the connected consumer lifestyle, allowing instant access to services from anywhere. Consumers increasingly prefer smartphones to perform different activities such as accessing the internet, music and video streaming, and online shopping.
Voice commerce has the potential to be the next big trend in digital commerce. The popularity of voice assistants has increased significantly in the UK as more consumers resort to the technology for online searches and more devices are embedded with a voice assistance feature, including smartphones and smart home appliances.
Consumer foodservice is the fastest-growing industry within digital commerce and it is expected to remain the most dynamic over the forecast period. A key factor positively impacting the value performance of consumer foodservice is the online ordering trend.
Digital commerce value growth in the UK is being driven by proximity purchases, which is making a significant contribution to the value increase in digital commerce and is growing at a much faster pace than remote purchases. However, what is fuelling growth in the proximity environment is mobile proximity.
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