Digital Commerce in Turkey

PROSPECTS

Increasing company level investments in remote and proximity purchases stimulate growth

In 2018, digital commerce continued to benefit from ongoing investments by companies, associations, and leading banks in new service developments. These investments, which mainly focus on optimisation of digital payment processes, target increasing consumer preference for convenient digital payment processes.

Mobile continues to remain most dynamic device in digital commerce

In digital commerce, PC continues to remain the dominant device in 2018. Nevertheless, with increasing penetration of smartphones and mobile internet subscriptions, digital commerce through mobile devices was the most dynamic category.

Retailing continues to dominate value sales of digital commerce

In 2018, retailing continued to dominate digital commerce, followed by bill payments and transportation. Retailing continues to receive strong investment from both traditional retailers and pure online players to exploit the increasing consumer preference for online shopping.

COMPETITIVE LANDSCAPE

BKM Express continues to remain the leading e-wallet in digital commerce

In 2018, leading banks and card operators continued to invest in their e-wallet applications and tried to extend their collaborations with leading companies in various industries where the potential for digital commerce remained high. BKM Express continues to enjoy strong consumer trust and remains highly innovative in terms of new service development.

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