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Digital Consumer

Market research on digital consumers, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital landscape and digital commerce habits globally.
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Strategy Briefing

Strategy Briefing

How Coronavirus Has Exposed the Digital Divide

Nov 2020

As commerce, employment and even education continue to leverage the internet and technology, digital preparedness takes on ever-increasing importance. The Coronavirus (COVID-19) pandemic has exposed the existing digital divide in both developing and ...

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Strategy Briefing

Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the ...

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Strategy Briefing

Strategy Briefing

The Digital Consumer Journey: Who is Behind the Crisis-Inspired E-commerce Surge

Oct 2020

Channel shifts accelerated by Coronavirus (COVID-19) have required significant and strategic business changes to adapt to these new consumer demands. This report quantifies and compares digital shopping behaviours before and during the height of ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Last Mile Delivery Platforms

Sep 2020

Last mile delivery platforms have disrupted shopping patterns and channels, particularly for grocery categories. Despite their growth, questions about their ability to attain profitability remain. This briefing includes an overview of trends in last ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Social media

Sep 2020

Social media platforms enable users to maintain personal connections and share content easily through scalable communication worldwide. Platforms are expanding and changing to better serve demands of new users and add value to their services. ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey

Aug 2020

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong ...

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Strategy Briefing

Strategy Briefing

Five Digital Shopping Trends Surging due to the Coronavirus

Aug 2020

The Coronavirus (COVID-19) pandemic has dramatically altered consumer shopping behaviour. Using the Digital Consumer Survey, which was fielded in March and April during the height of mandated lockdowns, this report explores consumer sentiment with ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Jul 2020

Digital wallets have widely disrupted the payments industry and new innovative products and services continue to launch. A rising digitally adept generation and speed and convenience demanded by consumers have resulted in rapid advancements of ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Top Five Digital Consumer Trends in 2020

Jul 2020

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Streaming Services

Jul 2020

Digital streaming services have widely disrupted traditional media consumption, particularly in developed markets, and new services continue to launch. This briefing includes profiles of the following companies: Apple Music, Amazon Prime Video, ...

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Strategy Briefing

Strategy Briefing

Digital Consumer Survey 2020: Key Insights

Jun 2020

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes, ...

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Country Report

Country Report

Digital Consumer in Germany

Jun 2020

Although an economic powerhouse and technologically advanced, Germany continues to lag behind other advanced economies in terms of digital readiness. Digital infrastructure is already quite well established in Germany, especially home connectivity, ...

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Strategy Briefing

Strategy Briefing

Digital Innovators: Augmented Reality and Virtual Reality

Jun 2020

As the creative economy broadens its horizons, with wider applications in commerce, immersive technologies such as AR/VR are at the forefront of engagement in digital eco-systems. Leveraging Digital Consumer Survey Data and the Voice of Industry ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Shared Mobility Services

Jun 2020

The shared mobility scene is intensifying with more firms emerging and catering to the growing digitalised global community. Yet high levels of competition, the relatively small shared mobility market and quite recently, coronavirus, are challenging ...

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Country Report

Country Report

Digital Consumer in South Korea

May 2020

5G was commercialised in April 2019 in South Korea which proves that it is one of the top countries in terms of digital connectivity. As South Koreans are extremely tech-savvy and ready to adopt new technologies, many technology companies are ...

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Country Report

Country Report

Digital Consumer in Singapore

May 2020

As part of the Smart Nation initiative, the government of Singapore introduced a common Quick Response (QR) code, unifying multiple QR codes into a single QR label. Some of the 27 supporting e-payment schemes include PayNow, NETS, GrabPay, Visa, ...

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Country Report

Country Report

Digital Consumer in the US

May 2020

The roll-out of 5G cellular networks will be an important storyline for several years to come, as the leading companies seek to roll out the infrastructure necessary to usher in a new epoch of communications capabilities. Nevertheless, roll-out ...

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Country Report

Country Report

Digital Consumer in Brazil

May 2020

There are many projects that the government implemented throughout 2019 that will serve as catalysts in the digitalisation of Brazil. One worth noting is Conecta Brasil which is an initiative of the federal government in digital inclusion by ...

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Country Report

Country Report

Digital Consumer in Colombia

May 2020

Towards the end of the review period, intense growth was registered in the numbers of Colombian people engaging with the digital landscape. With two-thirds of Colombians now regular internet users and with just under half of the country’s overall ...

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Country Report

Country Report

Digital Consumer in Japan

May 2020

Japan’s ongoing bias towards cash transactions is supported by consumers’ faith that they are unlikely to be robbed in what they consider to be a safe society, as well as concerns about the security of digital information. The fact that Japan has the...

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