Digital Consumer

Market research on digital consumers, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital landscape and digital commerce habits globally.
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Digital Consumer in Russia

Jun 2021

By 2024, the Russian government intends to transform the digital landscape across key sectors with its Digital Economy initiative. RUB1.7 trillion is to be invested in this project, which commenced in 2019. One of the most important objectives is to ...

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Country Report

Country Report

Digital Consumer in Germany

Jun 2021

From the 2010s onwards, Germany was known for its discrepancy between the country’s huge technological advancement and the arguably slow evolution of its digital landscape. This was linked to the slow expansion of broadband and digital lag of ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Jun 2021

The Coronavirus (COVID-19) pandemic led to greater use of digital wallets, as consumers shifted away from cash for online and in-store payments. With gaps in financial services, increased user functions on digital wallets are challenging banks to ...

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Country Report

Digital Consumer in Chile

May 2021

Innovation has become one of the key words within retailing, with companies from all categories and channels looking to offer the best and latest in the business to their clients. Intelligent assistants, interactive stores and displays, omnichannel ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Shared Mobility Services

May 2021

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the ...

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Strategy Briefing

Digital Transformation in Economies and Consumers

May 2021

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business ...

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Country Report

Digital Consumer in Brazil

May 2021

Brazil is the largest Latin American e-commerce market when it comes to remote purchases. Digital inclusion in Brazil was led by the increasing penetration of smart devices over the last decade, especially smartphones, as a large portion of the ...

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Country Report

Country Report

Digital Consumer in the US

May 2021

Facing an increasingly fragmented market in the digital wallets space, major credit card networks have come together to launch a unified offering: Click to Pay. Prior to 2020, several leading networks operated their own systems. Visa Checkout, ...

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Digital Consumer in Hong Kong, China

May 2021

Over the course of 2020, strong growth was registered in e-commerce in Hong Kong, with huge gains seen in both the remote and proximity environments. The main factor behind this strong performance was the impact of the COVID-19 pandemic, which ...

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Country Report

Digital Consumer in Taiwan

May 2021

The Taiwanese government’s careful and successful management of the COVID-19 crisis meant that the biggest story in Taiwan’s digital consumer market in 2020 was not the impact of the COVID-19 pandemic. In fact, the most monumental event in the ...

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Strategy Briefing

Strategy Briefing

Voice of the Industry: Digital Survey

Apr 2021

The growing reliance on technology has become more apparent during the COVID-19 pandemic as tech is leveraged to reinvent all aspects of commerce. In order to better understand how companies are responding to such shifts, Euromonitor International ...

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Strategy Briefing

Strategy Briefing

Digital Innovators: Artificial Intelligence

Apr 2021

Using the Digital Consumer Survey and Voice of the Industry: Digital Survey, this report explores what consumers and industry experts think about artificial intelligence, including concerns such as data exploitation, and advantages such as increasing...

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Country Report

Country Report

Digital Consumer in India

Apr 2021

The development of India’s digital consumer market continued during 2020 as greater numbers of consumers than ever before engaged with e-commerce and the digital landscape. Key to the ongoing development of the digital consumer market is rising ...

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Country Report

Country Report

Digital Consumer in Turkey

Apr 2021

Growth in e-commerce (goods and services) had been accelerating throughout the review period prior to 2020, but the advent of COVID-19 saw current value sales more than double during the latter year. With retail outlets closed for an extended period ...

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Country Report

Country Report

Digital Consumer in the United Arab Emirates

Apr 2021

Even before the onset of COVID-19, the UAE was one of the most connected countries in the world, and the pandemic has accelerated the digitisation of everyday life, with strong growth in both remote digital purchases and proximate contactless digital...

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Country Report

Digital Consumer in Mexico

Apr 2021

2020 was a watershed year for what Mexico’s digital consumer market as a wider consumer audience than ever before began using a wider range of digital payment options in the remote environment. The catalyst for this strong performance was the ...

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Country Report

Country Report

Digital Consumer in Australia

Apr 2021

One of the most important trends to emerge in Australia’s digital consumer market from the COVID-19 situation was the massive boom seen in demand for streaming services over the course of 2020. With cinemas, theatres and other entertainment venues ...

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Country Report

Country Report

Digital Consumer in Poland

Apr 2021

During the COVID-19 pandemic, Poland’s digital transformation progressed at a more rapid pace as consumers in home seclusion turned to e-commerce and digital payment methods in the absence of store-based retailing and due to the danger of cash ...

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Country Report

Country Report

Digital Consumer in Spain

Apr 2021

Spain is one of the most digitally advanced countries in Western Europe, which is reflected in its high mobile internet penetration. 3G coverage in the country covers almost 100% of the population, with more than 90% having 4G coverage (according to ...

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Country Report

Digital Consumer in Canada

Apr 2021

The onset of COVID-19 has rapidly accelerated the growth of Canada’s digital economy, fuelling e-commerce to growth rates that in some categories approach high triple-figure numbers. There are a wide range of factors fuelling this that are more or ...

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