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Digital Consumer

Market research on digital consumers, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital landscape and digital commerce habits globally.
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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Last Mile Delivery Platforms

Sep 2020

Last mile delivery platforms have disrupted shopping patterns and channels, particularly for grocery categories. Despite their growth, questions about their ability to attain profitability remain. This briefing includes an overview of trends in last ...

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Strategy Briefing

Strategy Briefing

Five Digital Shopping Trends Surging due to the Coronavirus

Aug 2020

The Coronavirus (COVID-19) pandemic has dramatically altered consumer shopping behaviour. Using the Digital Consumer Survey, which was fielded in March and April during the height of mandated lockdowns, this report explores consumer sentiment with ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Jul 2020

Digital wallets have widely disrupted the payments industry and new innovative products and services continue to launch. A rising digitally adept generation and speed and convenience demanded by consumers have resulted in rapid advancements of ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Top Five Digital Consumer Trends in 2020

Jul 2020

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Streaming Services

Jul 2020

Digital streaming services have widely disrupted traditional media consumption, particularly in developed markets, and new services continue to launch. This briefing includes profiles of the following companies: Apple Music, Amazon Prime Video, ...

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Country Report

Country Report

Digital Consumer in Germany

Jun 2020

Although an economic powerhouse and technologically advanced, Germany continues to lag behind other advanced economies in terms of digital readiness. Digital infrastructure is already quite well established in Germany, especially home connectivity, ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Shared Mobility Services

Jun 2020

The shared mobility scene is intensifying with more firms emerging and catering to the growing digitalised global community. Yet high levels of competition, the relatively small shared mobility market and quite recently, coronavirus, are challenging ...

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Country Report

Country Report

Digital Consumer in South Korea

May 2020

5G was commercialised in April 2019 in South Korea which proves that it is one of the top countries in terms of digital connectivity. As South Koreans are extremely tech-savvy and ready to adopt new technologies, many technology companies are ...

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Country Report

Country Report

Digital Consumer in Singapore

May 2020

As part of the Smart Nation initiative, the government of Singapore introduced a common Quick Response (QR) code, unifying multiple QR codes into a single QR label. Some of the 27 supporting e-payment schemes include PayNow, NETS, GrabPay, Visa, ...

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Country Report

Country Report

Digital Consumer in the US

May 2020

The roll-out of 5G cellular networks will be an important storyline for several years to come, as the leading companies seek to roll out the infrastructure necessary to usher in a new epoch of communications capabilities. Nevertheless, roll-out ...

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Country Report

Country Report

Digital Consumer in Brazil

May 2020

There are many projects that the government implemented throughout 2019 that will serve as catalysts in the digitalisation of Brazil. One worth noting is Conecta Brasil which is an initiative of the federal government in digital inclusion by ...

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Country Report

Country Report

Digital Consumer in Colombia

May 2020

Towards the end of the review period, intense growth was registered in the numbers of Colombian people engaging with the digital landscape. With two-thirds of Colombians now regular internet users and with just under half of the country’s overall ...

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Country Report

Country Report

Digital Consumer in Japan

May 2020

Japan’s ongoing bias towards cash transactions is supported by consumers’ faith that they are unlikely to be robbed in what they consider to be a safe society, as well as concerns about the security of digital information. The fact that Japan has the...

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Country Report

Country Report

Digital Consumer in Turkey

May 2020

With just under three quarters of the Turkish population using the internet in 2019, compared to a little over half at the start of the review period in 2014, digital commerce continues to register dynamic growth, also driven by ongoing company level...

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Country Report

Country Report

Digital Consumer in Russia

May 2020

In 2019, digital commerce continued recording strong double-digit current value sales growth. Russia maintained its position as the largest market in Eastern Europe. The country is characterised by unequal digital development, which is due to ...

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Country Report

Country Report

Digital Consumer in Spain

May 2020

Spain is known to be one of the most digitally advanced countries in Western Europe, particularly in light of the country’s very high mobile internet penetration. With almost 100% 3G population coverage and some 90% 4G coverage, official figures put ...

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Country Report

Country Report

Digital Consumer in India

May 2020

2019 saw further strong growth across India’s digital consumer industry as numerous positive factors combined to create the ideal preconditions for strong development and pave the way for further dynamic growth over the forecast period. The remote ...

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Country Report

Country Report

Digital Consumer in Canada

May 2020

Digital commerce continues to see double-digit current value growth in Canada, along with the constantly improving digital landscape. Prices are falling, internet speeds are increasing, and the internet and mobile user penetration rates continue to ...

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Country Report

Country Report

Digital Consumer in Mexico

May 2020

At the end of the review period, Mexico’s digital consumer market remained underdeveloped, including in comparison with some other Latin American countries. Although the country’s telecom operators are looking to the future with 5G mobile internet ...

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Country Report

Country Report

Digital Consumer in Sweden

May 2020

Sweden is one of the world pioneers in technology adoption. High levels of economic development, education, digital literacy as well as connectivity are all creating a suitable environment for innovation development in Sweden. Swedish consumers are ...

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