Digital Consumer

Market research on digital consumers, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital landscape and digital commerce habits globally.
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Strategy Briefing

Strategy Briefing

Digital Transformation in Economies and Consumers

May 2021

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business ...

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Country Report

Country Report

Digital Consumer in Brazil

May 2021

Brazil is the largest Latin American e-commerce market when it comes to remote purchases. Digital inclusion in Brazil was led by the increasing penetration of smart devices over the last decade, especially smartphones, as a large portion of the ...

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Country Report

Digital Consumer in the US

May 2021

Facing an increasingly fragmented market in the digital wallets space, major credit card networks have come together to launch a unified offering: Click to Pay. Prior to 2020, several leading networks operated their own systems. Visa Checkout, ...

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Digital Consumer in Hong Kong, China

May 2021

Over the course of 2020, strong growth was registered in e-commerce in Hong Kong, with huge gains seen in both the remote and proximity environments. The main factor behind this strong performance was the impact of the COVID-19 pandemic, which ...

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Country Report

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Digital Consumer in Taiwan

May 2021

The Taiwanese government’s careful and successful management of the COVID-19 crisis meant that the biggest story in Taiwan’s digital consumer market in 2020 was not the impact of the COVID-19 pandemic. In fact, the most monumental event in the ...

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Strategy Briefing

Strategy Briefing

Voice of the Industry: Digital Survey

Apr 2021

The growing reliance on technology has become more apparent during the COVID-19 pandemic as tech is leveraged to reinvent all aspects of commerce. In order to better understand how companies are responding to such shifts, Euromonitor International ...

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Strategy Briefing

Strategy Briefing

Digital Innovators: Artificial Intelligence

Apr 2021

Using the Digital Consumer Survey and Voice of the Industry: Digital Survey, this report explores what consumers and industry experts think about artificial intelligence, including concerns such as data exploitation, and advantages such as increasing...

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Country Report

Country Report

Digital Consumer in India

Apr 2021

The development of India’s digital consumer market continued during 2020 as greater numbers of consumers than ever before engaged with e-commerce and the digital landscape. Key to the ongoing development of the digital consumer market is rising ...

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Country Report

Country Report

Digital Consumer in Turkey

Apr 2021

Growth in e-commerce (goods and services) had been accelerating throughout the review period prior to 2020, but the advent of COVID-19 saw current value sales more than double during the latter year. With retail outlets closed for an extended period ...

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Country Report

Country Report

Digital Consumer in the United Arab Emirates

Apr 2021

Even before the onset of COVID-19, the UAE was one of the most connected countries in the world, and the pandemic has accelerated the digitisation of everyday life, with strong growth in both remote digital purchases and proximate contactless digital...

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Country Report

Country Report

Digital Consumer in Mexico

Apr 2021

2020 was a watershed year for what Mexico’s digital consumer market as a wider consumer audience than ever before began using a wider range of digital payment options in the remote environment. The catalyst for this strong performance was the ...

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Country Report

Country Report

Digital Consumer in Australia

Apr 2021

One of the most important trends to emerge in Australia’s digital consumer market from the COVID-19 situation was the massive boom seen in demand for streaming services over the course of 2020. With cinemas, theatres and other entertainment venues ...

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Country Report

Country Report

Digital Consumer in Poland

Apr 2021

During the COVID-19 pandemic, Poland’s digital transformation progressed at a more rapid pace as consumers in home seclusion turned to e-commerce and digital payment methods in the absence of store-based retailing and due to the danger of cash ...

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Country Report

Digital Consumer in Spain

Apr 2021

Spain is one of the most digitally advanced countries in Western Europe, which is reflected in its high mobile internet penetration. 3G coverage in the country covers almost 100% of the population, with more than 90% having 4G coverage (according to ...

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Country Report

Digital Consumer in Canada

Apr 2021

The onset of COVID-19 has rapidly accelerated the growth of Canada’s digital economy, fuelling e-commerce to growth rates that in some categories approach high triple-figure numbers. There are a wide range of factors fuelling this that are more or ...

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Country Report

Country Report

Digital Consumer in Singapore

Apr 2021

COVID-19 has shone a spotlight on in-outlet hygiene and contact-free shopping and dining experiences, especially due to the significant spread of COVID-19 in the community and the ease of virus transmission in crowded areas. Local retailers and ...

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Country Report

Country Report

Digital Consumer in France

Apr 2021

In 2020, French consumers experienced national lockdown periods, curfews and considerable restrictions to their movement. There were also a number of health and hygiene measures implemented throughout the country to prevent the spread of the COVID-19...

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Country Report

Country Report

Digital Consumer in Colombia

Apr 2021

The COVID-19 pandemic contributed to an increase in banking amongst Colombians. This was largely driven by the economic aid that the government provided to the vulnerable population during the crisis, as e-wallets and mobile banking served as the ...

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Country Report

Country Report

Digital Consumer in Italy

Apr 2021

After a slow start compared to many other Western European markets, e-commerce started to take off during the review period. The curiosity and willingness of younger consumers to engage with the digital world has helped to drive this shift, with ...

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Country Report

Digital Consumer in the Czech Republic

Apr 2021

The COVID-19 pandemic has been a major disruptive force across the globe, including in the Czech Republic where everyday life was noticeably affected during 2020. Use of online services and online shopping became critical when non-essential stores ...

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