Country Report

Digital Consumer in

Digital Consumer in Brazil

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Brazilian government contributes to digital transformation of nation

There are many projects that the government implemented throughout 2019 that will serve as catalysts in the digitalisation of Brazil. One worth noting is Conecta Brasil which is an initiative of the federal government in digital inclusion by constructing approximately 10,000 satellite connection points to broadband internet throughout the entire country.

Rise of digital wallets

The market for contactless cards is expected to continue to grow in the upcoming years. Throughout 2019 there was a rise in cashback offers due to the competitive environment.

App delivery services on the rise

Large app delivery services have increased their presence by launching new services. For example, 99 announced late in 2019 that it is pilot testing delivery of food as a function in its app.

Use of finance-related apps

With Brazilian consumers becoming more acquainted with technology, many are starting to use apps to finance their daily lives. Three of the most popular ones are Nubank, Mercado Pago and PicPay.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

Explore how technology is forever altering the ways that consumers conduct commerce in the digital era in Brazil with research from Euromonitor’s team of in-country analysts.

Gain a holistic view of the digital consumer across a variety of industries in order to discover new market opportunities, keep pace with innovation and stay connected to your consumers.

If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

Digital Commerce
Digital Landscape

Our market research reports answer questions such as:

What is the state of the market’s digital development?
What are the key trends reshaping the digital consumer in Brazil?
What are the leading industries driving e-commerce growth?
What are the leading industries driving in-person payments growth?
Who are the companies powering the digital transformation in Brazil?

This report originates from our Digital Consumer market research database.

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