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Digital Consumer in Brazil

May 2021
USD 990
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Digital Consumer in Brazil

EXECUTIVE SUMMARY

E-commerce in Brazil driven by increasing penetration of smartphones
Mobile transactions lead foodservice e-commerce remote purchases
Convenience and contactless payments help boost proximity transactions
Diversification of services available online to mark the new normal
Instant payments to help drive e-commerce transactions

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Singu
Chart 1 Singu’s app home page

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: MetrôRio
Chart 2 MetrôRio interface on a mobile phone

SOURCES

Summary 1 Research Sources

Digital Landscape in Brazil

KEY DATA FINDINGS

PROSPECTS

Increasing internet penetration helps reshape Brazilians’ way to spend
Income inequalities still a constraint for wide digital inclusion
Social distancing contributes to increasing variety of digital services

COMPETITIVE LANDSCAPE

Additional services to add value to internet offers
Consumers evermore eager for convenient seamless digital experiences
5G still far from being part of Brazilians’ lives

E-Commerce (Goods and Services) in Brazil

KEY DATA FINDINGS

2020 IMPACT

Social isolation boosts e-commerce strategies to keep consumers spending
Proximity solutions benefited by COVID-19-related sanitary concerns
Instant payments to help reshape digital payment methods

RECOVERY AND OPPORTUNITIES

Consumers becoming less loyal demands players go multipresent
E-commerce will be key to providing experiences to customers while social distancing
Diversified payment methods for a diversified audience
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