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Country Briefing
Digital Consumer in Brazil
9 pages, Feb 2018
US$250Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This report addresses Brazil’s most important digital-related features, encompassing Brazilians’ strong engagement with social media, the quality of internet connection, as well as how consumer foodservice and transport are helping boost remote and proximity payments, respectively.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Country Briefings examine market potential, economic and consumer trends in major topics impacting each country.
There are four major subjects covered in each series:
- Business Environment
- Income & Expenditure
- Risks & Vulnerabilities
- Technology, Communications & Media
The briefings cover 85 countries and identify topics of crucial interest to planners, marketers and researchers:
We spotlight key trends within the topic and analyse the implications intelligently
Want to find out more about this report?
Request more informationTable of Contents
Digital Consumer in Brazil
DIGITAL LANDSCAPE
Digital Readiness
Home Connectivity
Mobile Connectivity
DIGITAL REMOTE ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Device of today’s digital consumerMost digitally savvy categories today
Impact on brand-consumer relationship
Industry Spotlight: Bill Payments
Case Study: Home Chefs
Chart 1 Home Chefs’s website, portraying three of the company’s menus: Prático, Fit/Light, VegetarianoDigital Commerce Evolution
Form factor of the futureMost promising categories
Snapshot of the digital consumer in 2022
DIGITAL PROXIMITY ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Early winners in the POS battleLeading industries in the proximity environment
Lagging industries in the proximity environment
Industry Spotlight: Transport
Case Study: Santander Pass
Chart 2 Santander Pass wristbandDigital Commerce Evolution
Most promising use casesGreatest impediment to future growth
Potential pace of adoption
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.