Digital Consumer in Brazil

E-commerce in Brazil driven by increasing penetration of smartphones

Brazil is the largest Latin American e-commerce market when it comes to remote purchases. Digital inclusion in Brazil was led by the increasing penetration of smart devices over the last decade, especially smartphones, as a large portion of the population had access to the internet for the first time using a smart device rather than a desktop computer or laptop.

Mobile transactions lead foodservice e-commerce remote purchases

Foodservice in the remote environment is one of the leading industries in remote e-commerce. With the COVID-19 pandemic, social isolation impacted non-essential businesses, with consumer foodservice being one of the most affected services.

Convenience and contactless payments help boost proximity transactions

E-commerce in the proximity environment in Brazil sees strong growth, as most of the country’s network of POS machines relies on Near Field Communication technology. For that reason, growth in proximity transactions is driven by consumers’ increasing awareness and willingness to use contactless payment methods to carry out transactions.

Diversification of services available online to mark the new normal

As mass vaccination progresses slowly in Brazil, social isolation measures are expected to remain the norm for a prolonged period of time. For that reason, Brazilians will seek e-commerce solutions for demands they would typically have met only in in-person experiences.

Instant payments to help drive e-commerce transactions

Brazilians expect future developments in remote e-commerce to consider facilitated payment methods, either when shopping for goods or making foodservice orders or even paying utility bills online. For that matter, there is a recently launched technological component in the payments space that is expected to boost e-commerce transactions in Brazil over the forecast period.