Digital Consumer in Brazil

Early investment in POS technology allows for simple, fast and convenient payments

Brazil is an unlikely leader in digital payment technology, with over 5,000 POS machines in operation, sitting behind only the US for POS infrastructure penetration in the Americas. Major card operators have been investing in proximity payments for years despite contactless payment and digital wallets not yet being available.

Retail industry heavily invests in mobile apps with one eye on m-commerce

M-commerce is still in its early stages in Brazil. Consumers generally prefer desktops when shopping for costlier and larger items as they can compare prices through multiple tabs.

Players seek alternatives to Brazilian logistics barriers

Although Brazil is one of the world’s biggest economies, it lags behind in terms of infrastructure that more developed countries take for granted. A country of continental scale, it is heavily dependent on road transportation and has astonishingly low rail network penetration.

New technologies shape the offline world

Technology is shaping Brazil’s retail and services landscapes. Advancements in artificial intelligence (AI), virtual reality (VR), big data and internet of things (IoT) are attracting businesses by increasing efficiency and sales, while appealing to tech-savvy consumers excited by novel experiences.

Consumer food service rapidly gains traction

Consumer foodservice is recording dynamic growth in both remote and proximity environments as busy urban lifestyles and new technologies converge, although penetration remains relatively low. Numerous foodservice players have sought to capitalise on growing demand.

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