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Digital Consumer in Canada

April 2021
USD 990
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Digital Consumer in Canada

COVID-19 accelerates e-commerce evolution as consumers forced online
Hygiene concerns push demand for mobile, contactless systems
3rd party delivery helps wholesale shift online for foodservice
Delayed 5G roll out will open digital opportunities
Crisis drives innovation, speeding digital transformation
State of the Market
Leading Industries
Case Study: We-commerce
Chart 1 We-commerce landing page
State of the Market
Leading Industries
Case Study: Lightspeed
Chart 2 Lightspeed’s home page
Summary 1 Research Sources

Digital Landscape in Canada

KEY DATA FINDINGS

Pandemic spurs infrastructure improvement in Canada
Government investment set to improve access, bringing in remote/rural consumers
COVID-19 delays 5G, but CRTC is ready to roll
Telecom providers continue investment in infrastructure
Rogers seeks to build share via acquisition
New taxes may help level playing field and contain digital giants

E-Commerce (Goods and Services) in Canada

KEY DATA FINDINGS

Outlet shutdowns and stay-at-home measures drive home delivery in foodservice
Tourism collapse and movement restrictions undermine e-commerce
COVID-19 accelerates adoption of digital payment
Forced switch to e-commerce offers strong growth potential going forward
Online grocery set to see investment, adoption, growth off back of crisis
E-commerce set to benefit as crisis means more consumers conduct social lives online
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