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Digital Consumer in Canada

April 2021
USD 990
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Digital Consumer in Canada

EXECUTIVE SUMMARY

COVID-19 accelerates e-commerce evolution as consumers forced online
Hygiene concerns push demand for mobile, contactless systems
3rd party delivery helps wholesale shift online for foodservice
Delayed 5G roll out will open digital opportunities
Crisis drives innovation, speeding digital transformation

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: We-commerce
Chart 1 We-commerce landing page

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Lightspeed
Chart 2 Lightspeed’s home page

SOURCES

Summary 1 Research Sources

Digital Landscape in Canada

KEY DATA FINDINGS

PROSPECTS

Pandemic spurs infrastructure improvement in Canada
Government investment set to improve access, bringing in remote/rural consumers
COVID-19 delays 5G, but CRTC is ready to roll

COMPETITIVE LANDSCAPE

Telecom providers continue investment in infrastructure
Rogers seeks to build share via acquisition
New taxes may help level playing field and contain digital giants

E-Commerce (Goods and Services) in Canada

KEY DATA FINDINGS

2020 IMPACT

Outlet shutdowns and stay-at-home measures drive home delivery in foodservice
Tourism collapse and movement restrictions undermine e-commerce
COVID-19 accelerates adoption of digital payment

RECOVERY AND OPPORTUNITIES

Forced switch to e-commerce offers strong growth potential going forward
Online grocery set to see investment, adoption, growth off back of crisis
E-commerce set to benefit as crisis means more consumers conduct social lives online
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