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Digital Consumer in China

April 2021
USD 990
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Digital Consumer in China

COVID-19 has driven consumers towards online purchasing
Social media to gain prominence in e-commerce
Proximity digital payment to be encouraged post-COVID-19
Commercial 5G to be widely deployed
Internet giants help to drive digital transformation
State of the Market
Leading Industries
Case Study: Starbucks China
Chart 1 Starbucks in Various Alibaba Platforms
State of the Market
Leading Industries
Case Study: Alipay
Chart 2 Alipay App Interface
Summary 1 Research Sources

Digital Landscape in China

KEY DATA FINDINGS

Potential for strong growth in China’s digital industry
5G grows with remarkable results in 2020 and beyond
Broadband network reached new level with deployment of “New Infrastructure”
China Telecom leads world’s largest 5G stand-alone (SA) network
China Mobile upgrades the capability of core network to 200G
Internet operators help accelerate digital transformation across industries

E-Commerce (Goods and Services) in China

KEY DATA FINDINGS

E-commerce as a key driver for the growth of total consumption in 2020
Livestreaming and short videos expand e-commerce scenarios
E-commerce penetration in low-tier markets has been further improved
E-commerce platforms facilitate deployment of consumer-to-manufacturer business model
Local service platforms tend to accelerate reforms of subdivided areas
Intelligent terminals likely to become ubiquitous
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