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Digital Consumer in Colombia

April 2021
USD 990
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Digital Consumer in Colombia

EXECUTIVE SUMMARY

COVID-19 crisis boosts banking and digital transactions
Accelerated development of marketplaces and last mile delivery apps
Growing role for social media
Strong growth in streaming services
Positive outlook for e-commerce

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Wabi
Chart 1 Wabi - Attracting small independent grocers to the digital world

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Grupo Éxito
Chart 2 Grupo Éxito: ahead of digital innovation at stores

SOURCES

Summary 1 Research Sources

Digital Landscape in Colombia

KEY DATA FINDINGS

PROSPECTS

Conditions during the COVID-19 crisis significantly boost internet usage
5G faces challenges
TikTok sees a surge in user numbers

COMPETITIVE LANDSCAPE

Rappi introduces livestreaming of concerts
Increasing competition in TV streaming
Spotify expands payment options

E-Commerce (Goods and Services) in Colombia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 crisis boosts retailing e-commerce
Delivery services key to foodservice players’ operations during the pandemic
Marketplaces and apps aim to support small companies and entrepreneurs

RECOVERY AND OPPORTUNITIES

COVID-19 crisis provides platform for further growth
Apps expanding in smaller urban areas
Ongoing rise of digital banking
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