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Digital Consumer in France

April 2021
USD 990
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Digital Consumer in France

EXECUTIVE SUMMARY

COVID-19 leads to a shift in consumption habits as consumers reassess their priorities
Niche contact-free payment methods fail to take off in France
The digitalisation of French retailing accelerates
Leclerc Drive, Fnac, Darty and AliExpress enjoy strong gains as Air France, Accor, Booking.com and Airbnb suffer hefty losses
France faces further setbacks as the recovery is delayed until 2022

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Molotov
Chart 1 Molotov TV Package

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Paylib
Chart 2 How to charge and use Paylib

SOURCES

Summary 1 Research Sources

Digital Landscape in France

KEY DATA FINDINGS

PROSPECTS

The network stands firm despite extra pressure during COVID-19
Areas for improvement highlighted by the disruption of COVID-19
The promise of 5G is on the horizon as plans gradually progress

COMPETITIVE LANDSCAPE

Providers continue to do battle over internet speeds
The race for 5G roll-out hots up following controversy over Huawei’s involvement
MVNO sales drop, falling in line with MVNE progress as a result of national lockdown

E-Commerce (Goods and Services) in France

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a disparate effect on e-commerce sales in 2020
Food and drinks e-commerce steams ahead as streaming services record strong gains
Brick and collect were the unexpected winners of 2020 as Amazon experiences logistic setbacks

RECOVERY AND OPPORTUNITIES

Lodging, travel and foodservice e-commerce to recover as the threat of COVID-19 subsides
Mobile e-commerce still has room for growth
AliExpress enters the battle of the giant marketplaces as tougher legislation looms on the horizon
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