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Digital Consumer in Germany

June 2021
USD 990
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Digital Consumer in Germany

Digital Germany likely to be reinvented due to COVID-19 pandemic
German consumers concerned about data protection
COVID-19 pandemic fuels e-commerce in Germany
E-commerce food and grocery sales accelerate during pandemic
The digital consumer in a post-pandemic era
State of the Market
Leading Industries
Case Study: Otto
Chart 1 Otto app
State of the Market
Leading Industries
Case Study: Lidl Pay
Chart 2 Lidl Plus app
Summary 1 Research Sources

Digital Landscape in Germany

KEY DATA FINDINGS

Advanced digitalisation and connectivity dependent on consumers’ mindset
German consumers concerned about data protection
Broadband expansion a priority for German companies and government
Digitalisation as the foundation for circular economies
German companies want to digitise while still aiming for greater sustainability
New 5G developments in Germany

E-Commerce (Goods and Services) in Germany

KEY DATA FINDINGS

Retailers challenged by lockdown and embracing digital modernisation
Delivery accelerates despite sharp decline in total foodservice sales
Lodging suffers from lack of travel, while Airbnb makes changes
Digital at the heart of recovery in Germany, especially in tourism
Streaming services accelerate during lockdown, as competition grows
Digital mobility platforms increasingly more integrated in the years ahead
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