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Country Briefing
Digital Consumer in Germany
13 pages, Feb 2017
US$250Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
With a population of over 82 million, Germany is one of the largest digital consumer markets worldwide. In 2017, Germans used PCs, tablets and smartphones interchangeably for various purposes, as digital commerce evolution has gone through rapid and significant development. The internet has thus become a key channel for commerce, particularly for retailing and travel where it already accounts for a large share of overall industry sales, driven by highly developed technological infrastructure and
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Country Briefings examine market potential, economic and consumer trends in major topics impacting each country.
There are four major subjects covered in each series:
- Business Environment
- Income & Expenditure
- Risks & Vulnerabilities
- Technology, Communications & Media
The briefings cover 85 countries and identify topics of crucial interest to planners, marketers and researchers:
We spotlight key trends within the topic and analyse the implications intelligently
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Request more informationTable of Contents
Digital Consumer in Germany
DIGITAL LANDSCAPE
Digital Readiness
Home Connectivity
Mobile Connectivity
DIGITAL REMOTE ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Device of today’s digital consumerMost digitally savvy categories today
Impact on brand-consumer relationship
Industry Spotlight: Transport
Case Study: Zalando SE
Chart 1 Zalando logistics centre in ErfurtChart 2 ZipCart app from Zalando
Chart 3 ZipCart same-day delivery
Chart 4 Fleek app from Zalando
Chart 5 Image recognition app from Zalando
Chart 6 Zalando outlet in Berlin
Digital Commerce Evolution
Form factor of the futureMost promising categories
Snapshot of the digital consumer in 2022
DIGITAL PROXIMITY ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Early winners in the POS battleLeading industries in the proximity environment
Lagging industries in the proximity environment
Industry Spotlight: Retailing
Case Study: Deutsche Bank Mobile Banking
Chart 7 Deutsche Bank Mobile AppDigital Commerce Evolution
Most promising use casesGreatest impediment to future growth
Potential pace of adoption
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.