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Digital Consumer in Hong Kong, China

May 2021
USD 990
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Digital Consumer in Hong Kong, China

EXECUTIVE SUMMARY

Demand for e-commerce surges as COVID-19 discourages shopping in stores
Proliferation of emerging digital payment options foreshadows major changes
Absence of Chinese tourists in 2020 puts pressure on Chinese payment apps
Major changes seen in messaging apps due to emerging privacy concerns
Further innovation to be seen as older people become prime target audience

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Klook
Chart 1 Klook Website Front Page

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Mass Transit Railway
Chart 2 MTR Alipay promotion materials

SOURCES

Summary 1 Research Sources

Digital Landscape in Hong Kong, China

KEY DATA FINDINGS

PROSPECTS

The rollout of 5G heralds a new dawn for Hong Kong’s digital landscape
The development of virtual banking spurs engagement with digital landscape
Digital wallets continue to thrive, pointing to the future of digital payments

COMPETITIVE LANDSCAPE

Privacy concerns set to put pressure on the use of social messaging
Consumer interest in Facebook begins to wane

E-Commerce (Goods and Services) in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Major changes seen in the competitive environment in e-commerce in 2020
M-commerce emerges as the future of e-commerce in Hong Kong

RECOVERY AND OPPORTUNITIES

Financial cards set to give way to digital wallets and virtual cards
Emerging segments to present opportunities to e-commerce players
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