Digital Consumer in Italy

April 2021
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Digital Consumer in Italy

EXECUTIVE SUMMARY

COVID-19 has a mixed impact on the digital landscape
Government investing in “Project Cashless” spurred on by hygiene concerns over cash handling
Companies focusing on the digitalisation of their business as demand grows
Logistical challenges persist within e-commerce
Smartphones set for greater share of the digital payment market

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Tannico
Chart 1 Tannico

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Satispay
Chart 2 Satispay

SOURCES

Summary 1 Research Sources

Digital Landscape in Italy

KEY DATA FINDINGS

PROSPECTS

Businesses ramp up their digital strategies in the wake of COVID-19
Retailers set to ramp up their omnichannel approach as the competition intensifies
WindTre joins TIM and Vodafone in offering 5G

COMPETITIVE LANDSCAPE

Lockdown helps drive expansion of digital products and services
Grocery retailing set to increase its online presence
Amazon a key beneficiary of the lockdown

E-Commerce (Goods and Services) in Italy

KEY DATA FINDINGS

2020 IMPACT

Consumers forced online as stores close
“Project Cashless” forges ahead due to fears over COVID-19
Home seclusion boosts sales of streaming services

RECOVERY AND OPPORTUNITIES

E-commerce set for further expansion with strong growth potential for those players which invest in an omnichannel approach
Smartphones set to overtake PCs as the primary method of shopping for goods and services online
Wearables likely to benefit from offer of convenience to busy urban consumers
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