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Digital Consumer in Japan

July 2021
USD 990
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Digital Consumer in Japan

EXECUTIVE SUMMARY

COVID-19 drives consumers towards digital solutions
Japan’s government continues to push towards a cashless society
Major operators plan USD14 billion investment in 5G
New privacy laws set to come into force from 2022
Japan’s ageing population presents challenges and opportunities

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: BASE
Chart 1 BASE

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: LINE Pay
Chart 2 LINE Pay home screen and LINE Pay embedded functions with LINE Starbucks account

SOURCES

Summary 1 Research Sources

E-Commerce (Goods and Services) in Japan

KEY DATA FINDINGS

2020 IMPACT

Online sales of food and drink thrive due to home seclusion
Elderly consumers pushed into exploring e-commerce due to the threat of COVID-19
Logistical networks come under pressure due to concerns over COVID-19 and increased demand for e-commerce

RECOVERY AND OPPORTUNITIES

Major e-commerce platforms set for further expansion
Retailers expected to focus on establishing and expanding their digital services
Smartphones front and centre in the future of e-commerce

Digital Landscape in Japan

KEY DATA FINDINGS

PROSPECTS

New amendment to privacy laws set to provide greater protection for the consumer
Japan to form Digital Agency
5G rollout begins in Japan in 2020

COMPETITIVE LANDSCAPE

LINE offers invaluable tools to provide assistance during the COVID-19 crisis
Rakuten launches mobile phone services
Competition heats up in 5G as players vie for early subscribers
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