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Country Briefing
Digital Consumer in Japan
10 pages, Mar 2018
US$250Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Japanese consumers are generally tech-savvy and digitally developed, with the country having a very high ranking in terms of digital connectivity. However, there is a gap between digital connectivity and digital commerce behaviour among Japanese consumers, with Japan a lot further down the rankings when it comes to the connected commerce index. The result indicates that Japanese consumers are highly connected with digital devices in such scenarios when they communicate via SNS, conduct research
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Country Briefings examine market potential, economic and consumer trends in major topics impacting each country.
There are four major subjects covered in each series:
- Business Environment
- Income & Expenditure
- Risks & Vulnerabilities
- Technology, Communications & Media
The briefings cover 85 countries and identify topics of crucial interest to planners, marketers and researchers:
We spotlight key trends within the topic and analyse the implications intelligently
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Request more informationTable of Contents
Digital Consumer in Japan
DIGITAL LANDSCAPE
Digital Readiness
Home Connectivity
Mobile Connectivity
DIGITAL REMOTE ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Device of today’s digital consumerMost digitally savvy categories today
Impact on brand-consumer relationship
Industry Spotlight: Consumer Foodservice
Case Study: LINE Delima
Chart 1 LINE Delima’s food ordering serviceDigital Commerce Evolution
Form factor of the futureMost promising categories
Snapshot of the digital consumer in 2022
DIGITAL PROXIMITY ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Early winners in the POS battleLeading industries in the proximity environment
Lagging industries in the proximity environment
Industry Spotlight: Transport
Digital Commerce Evolution
Most promising use casesGreatest impediment to future growth
Potential pace of adoption
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.