Digital Consumer in Poland

April 2021
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Digital Consumer in Poland

EXECUTIVE SUMMARY

Poland’s digital transformation accelerated by the COVID-19 pandemic
Internet access continues to grow in Poland
COVID-19 increases interest in e-services as Poland’s digital transformation looks set to continue
Mobile proximity payments continue to grow as cash transactions are deemed risk of infection
Polish Fintech PayEye leads the way in biometric payment systems

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Allegro.pl Sp zoo
Chart 1 Allegro.pl

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Polski Standard Platnosci Sp zoo
Chart 2 BLIK Proximity Payments at Point of Sale

SOURCES

Summary 1 Research Sources

Digital Landscape in Poland

KEY DATA FINDINGS

PROSPECTS

Poland’s digital landscape continues to lag behind its European neighbours
Rural coverage remains an issue, but consumers benefit from low prices in Poland
Poland prepares for 5G deployment in major cities

COMPETITIVE LANDSCAPE

Orange continues to lead Polish broadband
Operators prepare for 5G as Polkomtel leads the way
French telecoms group Iliad announces plans to acquire Polish mobile operator Play

E-Commerce (Goods and Services) in Poland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stimulates e-commerce as store-based retailing and consumer foodservice face restrictions
COVID-19 accelerates the shift away from cash transactions in e-commerce
2020 sees an unprecedented increase in retailing e-commerce as deferred payment methods gain popularity

RECOVERY AND OPPORTUNITIES

E-commerce in the proximity environment to maintain strong momentum in the coming years
Categories hit hard by COVID-19 to start on the road to recovery as retailing e-commerce continues to make strong gains
Seamless payment methods have potential to stimulate e-commerce
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