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Digital Consumer in Russia

June 2021
USD 990
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Digital Consumer in Russia

EXECUTIVE SUMMARY

Government’s Digital Economy project seeks to boost internet use
Mobile gains ground on desktop in remote purchasing
Smartphones the most popular option for digital proximity payments
Home-grown alternative to Google Pay and Apple Pay launches
Yandex OOO seeks to automate delivery

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Yandex OOO

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: NSPK AO

SOURCES

Summary 1 Research Sources

Digital Landscape in Russia

KEY DATA FINDINGS

PROSPECTS

Digital Economy project aims to foster the development and implementation of new technologies
Digital transition has been very uneven to date
5G networks postponed until 2024

COMPETITIVE LANDSCAPE

Telecom companies invest to boost internet speeds
Affordable Internet project may result in higher costs for service providers
Telecom companies test 5G connections

E-Commerce (Goods and Services) in Russia

KEY DATA FINDINGS

2020 IMPACT

E-commerce experiences strong growth
Retailing, transport and consumer foodservice have the greatest potential for growth
The potential of proximity digital wallets remains untapped

RECOVERY AND OPPORTUNITIES

Mir Pay roll out enabled by quick banks adoption
Opportunities for domestic voice assistants remain limited
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