By 2024, the Russian government intends to transform the digital landscape across key sectors with its Digital Economy initiative. RUB1.
Most Russia consumers use desktop or laptop computers or mobile devices to browse e-commerce websites for products and services. Until recently, they preferred to use a desktop or laptop when it came to paying for them.
Most Russian consumers prefer to use smartphones for digital proximity payments. While wearables are gaining momentum, they are considered by most consumers to be accessories and are not widely used as a payment method.
NSPK AO launched the Mir Pay digital wallet during 2019 as a domestic alternative to the likes of Google Pay and Apple Pay. Owned by the Central Bank of Russia, NSPK AO operates a national payment system in the country.
Yandex OOO is one of the main drivers of digitisation in Russia. Providing consumers with a suite of services ranging from internet search, e-mail and cloud storage to ride hailing and food delivery, during the review period it launched an AI virtual voice assistant called Alisa and Yandex.
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